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Aminatou Sow is a digital strategist, the co-founder of the Tech LadyMafia listserv, and the co-host of the podcast Call Your Girlfriend. Sow currently works on Google's Brand team, as the leader of all Politics and Social Impact Marketing.

Personal background
Aminatou Sow was born in Guinea. The daughter of diplomats, she grew up in Nigeria, Belgium, and France. In her adult life she has resided in Washington, DC, and Brooklyn, NY, and currently lives in San Francisco.

Sow graduated from UT Austin in 2007. While in school, she was a member of Texas Spirits, an honorary social, service, and spirit organization for students at UT Austin. She also worked as an orientation advisor.

Career
Sow previously worked as a digital strategist and consultant for big brands, media companies and government agencies in Washington, D.C.

She has also worked with as the Digital Engagement Director at IAVA. In her time at IAVA, she spearheaded such projects as The Wait We Carry, a website that houses the stories of veterans' experiences with Veteran Affairs services.

In 2011, Sow and Erie Meyers created Tech LadyMafia, a list-serv and membership group for women who work in and around the internet. Tech LadyMafia serves as a networking opportunity and support system for those who work in digital fields and who identify as women. Sow and Meyers launched the project to counteract erasure of women in tech fields and to highlight the work of those women, as a counter to the frequent reporting on low rates of women's participation in such work.

In 2013, Sow and Jamelle Bouie launched a tumblr site called Journos of Color, which features writing and journalism by people of color. The mission of Journos of Color is to highlight the work of deserving writers of color, and to serve as a resource for editors who aim to diversify their writing staff.

Sow began working at Google as part of Google.org, the corporation's charitable arm, and now works as the leader of Politics and Social Impact Marketing. Part of her work includes marketing for Google's elections products, which are tools such as poll locators and live election results maps that help users navigate political elections.

Awards and recognition
Along with Erie Meyers, Sow was included on Forbes' "30 under 30" list in the field of technology in 2014. Sow was one of three African women to make that year's list.

Sow's work has won awards at Cannes Lions and the Webbys.