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Advertisements In India In Colonial Period
The manufacturers practiced various ways to lure new customers. Advertisement is one of the various ways to attract new customers.

The producers Manchester labeled their products to show the place of manufacture. The label ‘Made in Manchester’ was considered to be the sign of good quality. The labels also carried beautiful illustrations. The illustrations often carried the images of Indian gods and goddesses. This was a good attempt to develop a local connect with the people.

By the late nineteenth century, manufacturers began distributing calendars to popularize their products. A calendar has a longer shelf life than newspaper or magazines. It works as a constant brand reminder throughout a year.

The Indian manufacturers of highlighted nationalist messages along with their advertisement; in an attempt to develop a better connect with the potential customer