User:Prof. Brijendra Singh

The global e-commerce has been expanding rapidly; several trillion dollars are being exchanged annually over the web. So website design has become a key element for the organization. If user having difficulty in locating the targets, it is very likely that he may leave a website even if its information is of high quality. A primary cause of poor website design is the difference in understanding of developers view and the user’s view Due to these dissimilarities in many times users are not able to locate the desired information in a website simply. This problem can not be easily avoided since, at the time of the creation of a website, web developers may not have a prediction of users’ likings and can only arrange pages based on their own decision. But, the success of a website is measured by the satisfaction of the users rather than the satisfaction of the developers. Therefore, Web Pages should be structured in a way that generally matches the user’s model of how pages should be organized [1].