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Faceconomics
Faceconomics (feɪskəˈnɒmɪks) – is a theory first conceived in 2006 and developed into a book project in 2010. It is an example of the ultimate multiplier effect. It consists of various demographics of users engaging the world community to expand on business, cultural, social, political, and in an international platform focusing on the globalization of markets. It is attributed to a group of characters which are using a social media interface to promote actions regarding development in emerging markets by attracting Foreign Direct Investment FDI.

The International Language of Social Media
The architects of previous generations in social capacity building, and commercial development in various countries were not expecting the Internet generation to develop social networking sites in languages that the world would understand. Today, international business professionals, economists, and corporate multinational decision makers include social media in their macroeconomics research, strategy, and plans. Through this new platform, messages reach emerging markets and the demographics in various countries worldwide.

The New Norm
The new normal in international business consists of new opportunities in markets that are rapidly growing and engaging the developed world through technology and social media. Emerging and frontier markets are becoming more attractive in cultivating the next generation of labor force and scholars in order to participate in economic advancement and multinational market entry worldwide. Advanced economies are taking notice of building economic capacity through social media. They are also actively participating in the creation of new, innovative approaches to market entry. Alas, the world has truly become global—entertainment, education, cultural exploration, language, and marketing.

Faceconomics Challenge
Faceconomics presents an avenue to be explored in the 21st century. It reflects how economies of scale can be multiplied and how technology can lift societies worldwide. Face the new business normal. The challenge refers more to the individual and is addressed to all those who can and are willing to promote business in their own country. By promoting brands services of goods. This is attracting FDI which are funds directed towards development.