User:Przemyslaw Bartkowiak/sandbox

Native leads - a form of native advertisement used in performance marketing. Native leads model enables the acquisition of personal data from a user interested in an offer directly from a consumed content, without a need to refresh the page, or directly in a process of leaving personal data on a publisher’s website. Leads collected that way are forwarding to an advertiser’s CRM. The method was used for the first time in Poland in 2014 by Revenue Group by using NativeLeads technology.

Name

 * lead – in the marketing slang means a potential customer, who has shown an interest in a product or a service, by leaving a contact details;
 * native - natural; in the context of advertising, it means full integration into the publisher’s service, in terms of both content and appearance.

Features

 * an explicit sponsored content - the user consciously decides to leave a lead and the consent for processing personal data;
 * contextual and visual matching with the platform on which it appears;
 * an added value for the user - a natural enrichment of a viewed content;
 * presenting objective benefits - a natural element of the user's path on the site..

Display mechanics

 * contextually - directly from a consumed content,
 * in a process - at leaving their personal data on the publisher’s website (eg. registration in the system).

Category:Online advertising methods