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= Psychocinematics = Psychocinematics seeks to understand the psychological underpinnings of a movie experience. A growing number of psychological scientists and brain scientists have begun conducting empirical studies that describe the cognitive and biological underpinnings of motion pictures or what has been called "psychocinematics"

History
Somewhere since last century motion pictures have intrigued mankind in many ways. With growing technology movies still seem to interrelate and amaze humans by creating a world or alternate reality so they can escape of forget their own. Though the concept of psychology has been around many years before motion pictures existence, the popularity for the concept has increases profoundly in the last century. This may be a correlation or may not be but their relation seems to be started in early 19th century.

Hugo Munsterberg was an early scholar who wrote "The Photoplay: A Psychological Study" originally published in 1916. Rudolf Arnheim is known for his Gestalt principles in addressing the psychology of art. He wrote influential books on visual aesthetics such as "Film as Art" in 1932.A scholarly paper on the subject matter of tracing psychocinematics' history as far back as the early 20th century. In 2012. "Creation is based on an exact science of audience reactions” is a quote given by Alfred Hitchcock a director who is famous for portraying psychological elements in his movies. After his revolutionary shower scene from his controversial movie “psycho”, the audience reaction has become an exact science not only for scientist but also to the film makers. They are calling it “Neurocinema”. The study of Neorocinama deals with all kind of motion pictures including short videos, television etc. and regulates its efforts on the biological effects and causes of the process. However, it is vital to acknowledge the social denouement provoked by movies that is motion pictures as whole which includes a beginning the middle and the end, a story or a sequence with purpose or meaning.

Other Studies
Neurocinema or Neurocinematics is how watching movies, or particular scenes from movies effect our brains, and the response the human brain gives to any given movie or scene. The acknowledgment of the finding began in early Russian propaganda demonstrated by Sergei Eisenstein’s experiments with montage theory and Lev Kuleshov’s famous “Kuleshov Effect”. They have determined that film was an impressionaable art. Juxtaposition of a series of pictures in the Kuleshov Effect proved it can create ieadeas and emotions in the brain of the viewers. but the official studies of neurocinema or neurocinematics began 2000's. thers have been studies made using MRI scan to assentai the phenomenon of cognitive association while giving visual stimuli of a film clip from the movie " The Good The Bad and The Ugly" versus a normal clip of a dog.In this study, we report the unexpected finding that brains of different individuals show a highly significant tendency to act in unison during free viewing of a complex scene such as a movie sequence (Fig. 1). Such responses imply that a large extent of the human cortex is stereotypically responsive to naturalistic audiovisual stimuli. These inter-subject correlations extended beyond the well-known visual and auditory cortices into high-order association areas.

Many sociology study concentrate on the violent repercussions through movies. This would seem viable because often the rise in the crime is paralleled with the violence portrayed in the movies. But there are couple of advantageous behavior patterns recognized in the consumer psychology through behavior concepts like product placement of brand placement in the movies or celebrity endorsements seem to have impact on the respective consumers. Some studies even suggest that section of tourism spots is manipulated by movies. A promotional strategy of growing interest is the placement of branded products in movies. An experiment compared the recall effectiveness of common product-placement strategies with each other and with advertising. Prominent placements elicited higher recall than did advertisements, which, in turn, outperformed subtle placements. The explicit mention of a product in the audio script (without a visual depiction) led to better recall than a subtle visual placement (without audio reinforcement). However, the addition of a complementary audio message did not significantly enhance the recall of a product that already enjoyed prominent visual display. . studies on how film provokes violence in children, adults, or society in general were also put forth.The effect of movie violence on feelings of anger and hostility suggest that on way in which violent media may increase aggression is through on effect. the movie violence effect on emotion may well be a large enough to color a person’s judgment of another’s intent in ambiguously aggressive situation and may thus increase the likelihood of an aggressive response. This primarily would occur when one has been provokes in some way. The movie violence effect on emotion may also produce its biggest behavioral effect on the people who chronically behave in an aggressive fashion. the studies extend to tourism as well “destination image” is the strongest predictor of movie-related activities and that the image portrayed in a movie does influence the viewer’s inclination to visit and participate in activities featured in a movie.

Alcohol addiction is another such phenomenon largely accepted induced by movies. Lot of research point out the high existence of alcohol use in G rated movies and animated movies of the same rate (general category movie legal for all age groups). The use of alcohol consumption in the top grossing American movies released between 1986 and 1994. Many movies got associations that encourage alcohol consumption. Only little had any attributes that afflicts the use of alcohol (Everett, 1998). The input available on movie content tells that alcohol depiction is extensive and also very positive.

Association
“The individual orients himself in a universe of events which appear to occur haphazardly and chaotically. His need for meaningful experience is a need for order. This need has emotional components, since the lack of coherence in experience creates anxiety within the individual, from which he seeks relief”. (FRANKLIN FEARING, 1947).

We see movies with our vision and ears, but experience them with our minds and other senses of the body. Movies effected the audience behavior since its birth. It affects us and we do things with it. A movie pulls a surprise we jump. It sets up a scene we follow, it places a hint we tend to remember them. It cues us to be emotional, we feel emotional. There are very few exceptions from everybody including social scientists, movie makers, and laymen seem to agree that there is a deep relation between motion pictures and human behavior. The primary question is concerned on the path these relationships are to be perceived. Movies have psychological backlash on human psyche. Movies can be as a channel though which the audience know themselves, their social role etc. like the classic drama, folktale, medieval morality play, or the primitive story telling.