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Dr. Richard Allen Trammel (born January 8, 1963), is an American sport psychology consultant, golf instructor, author, and entrepreneur. He was an early pioneer of e-commerce in the field of golf training products having manufactured and inventing 15 training aids.

Early Years
Trammel was born in Birmingham, Alabama and was an all-star football and baseball player as a youth. He began his golf career at the age of 21 carding a score of 91 on his 1st attempt after reading Ben Hogan's "The Modern Fundamentals of Golf" book the night before. Soon after, he was able to reduce his handicap to scratch within 5 years which led him to play and compete in numerous Florida mini-tour events in the late 1980's through 1996. It was during this period when he began his teaching career in golf.

Professional Career
Having more success as an instructor than as a player while teaching both amateur and professional players in the US and Europe, Trammel turned his attention towards golf instruction early in his playing career due to the many requests of his playing partners during pro-am events. Through these pro-am connections on the Florida Tours, he was able to begin a full-time shift from tournament play to instruction starting in 1996. Using training products to illustrate the various moves in the golf swing, Trammel decided to incorporate them into his teaching methodology. This led to the formation of his first Internet company, ShotSavers Golf, Inc. in 1996. ShotSavers, Inc. was originally registered in the state of Florida. Trammel also operated 2 brick and mortar stores in Tavares, Florida and Tarpon Springs, Florida.

Business Career
During his tenure with ShotSavers Golf, Trammel manufactured and invented the following products:


 * The Wristfirm - Wrist brace that keeps the leading wrist firm not allowing a break down of the wrist anywhere in the swing. The Wrist Firm was featured on Golf Channel's reality show "For Inventor's Only."     Wristfirm, LLC was an affiliate company of ShotSavers Golf.
 * The Firm Knee - Padded knee brace that keeps the outside knee angle consistent.
 * The Firm Arm - Rigid sleeve that helps to keep the left arm straight throughout the golf swing (for the right-handed player).
 * The Firm Grip - Keeps the hands fastened securely on the grip throughout the swing.
 * The Knee Strap - Same concept as the Firm Knee except uses straps only with no padding.
 * Dual Teaching Gloves - Two gloves with lines and drawings on them that indicates the proper grip position with both hands.
 * The Contact Sak - Vinyl bag filled with sheets or towels that squares up the clubface at impact.
 * Swing Strap - Nylon strap that goes around the entire upper chest that promotes connectedness.
 * Mist Behavin' - Powder mist that indicates wind direction when squeezed from a bottle.
 * Head Stabilizer - Used as a gentle reminder to keep the head from swaying laterally on the backswing.
 * Stick On Reminders - Adhesive stickers to a golf glove or club that acts as swing triggers. (Invented by Judd Trammel)
 * The SuperMAT - Dual-layered golf mat that features 2 surfaces; regular turf and long turf that simulates rough.
 * Trammel Golf Boot - A spiked golf shoe shaped like a boot that was awarded United States Patent USD457713.
 * Focus Putting Ball - Regulation ball featuring lines that helps the golfer focus on the proper roll and a dot to maintain eye gaze.
 * The Hit-A-Draw - Golf club that is specially designed to promote a right to left shot for right-handed players. It features 3 training aids into 1 golf club each designed to help the player with different feels and positioning promoting a draw.

Trammel operated ShotSavers Golf and its' affiliate companies for 12 years eventually closing all operations in 2008.

As ShotSavers Golf was beginning its' closure, Trammel ventured into the television business producing 4 pilots. Three episodes aired either locally or nationally. The shows were:


 * Muscle Car Madness - This show was shot at different venues that featured high end and rare American muscle cars primarily built in the 1960's and 1970's. Thirteen episodes were produced and screened in Tampa, Florida. Each program featured an extremely rare muscle car that included the last documented 1969 ZL-1 Corvette, the 1st 1953 production line Corvette , Carroll Shelby's experimental 1967 Shelby Mustang GT-500 convertible , the rarest production muscle car ever produced; the 1968 Pete Estes Chevrolet Camaro Z28 Convertible , a Hemi Dodge Charger Daytona, one of the original 11 Hemi Cuda convertibles, and an extended 2 hour interview with drag racing legend "Big Daddy" Don Garlits. Muscle Car Madness Garage currently airs on YouTube.
 * The Golf Shopping Show  - This nationally televised program featured a shopping format that included unique golf products starring Ron Farnham.
 * Extreme Golf TV  - This show aired to a local Tampa Bay audience after it was screened at the NAPTE producers conference in Las Vegas, Nevada. Trammel also appeared on The Tonight Show with Jay Leno to promote the show on a segment called "Pitch To America." Extreme Golf TV, LLC was an affiliate of ShotSavers Golf.
 * Extreme Mini-Golf TV - Designed for children that featured an excited crowd cheering for and against their favorite putt-putt golfers.

In 2000, Trammel was a principal in a Nike commercial featuring Tiger Woods. He also participated in several Sign Boy Footjoy commercials starring Phil Mickelson, David Duval, and Davis Love III.

In 2002, Trammel co-produced an album/CD entitled Minerva featuring Donovan Lyman and his band Blue Meridian.

In 2007, Trammel authored and published a golf instructional book entitled "How To Win The US Open: And Never Play a Round on the PGA Tour".

Education
Trammel attended Midfield High School in Birmingham, Alabama graduating in 1981. He was a classmate and teammate of Dr. Dennis Weatherby. In 2008 at the age of 45, Trammel enrolled at St. Petersburg College in Tarpon Springs, Florida. He then transferred to the University of Alabama in 2010 graduating summa cum laude in 2012. During his time at the University of Alabama, Trammel worked with Dr. Michael Dillard on his research on task resource training. He also conducted research with Dr. Kenneth Wright on how athletic self-talk can affect performance.

Trammel then continued his graduate education at Springfield College in Springfield, Massachusetts graduating with a Master of Science Degree in Athletic Counseling/Sport Psychology in 2014. Trammel presented the findings of his Thesis at the 2015 AASP Northeast Regional Conference at Springfield College in April of the same year and was published in the Journal of Sport Psychology in Action in December 2016 and referenced by Forbes Magazine. Dr. Trammel was a featured speaker at Morehouse College for the 2017 AASP SE Regional Conference and the 2018 AASP SE Regional Conference at Florida State University. Dr. Trammel was asked to speak to E-athletes at the inaugural Ultimate Gamer Conference concerning stress and player performance. Trammel completed the majority of his dissertation coursework at Springfield College eventually earning his Doctorate in Sport and Performance Psychology in 2017 at University of Western States. His current research focuses mainly on how self-generated expectancies can negatively affect athletic performance. He has formulated an early theory on his research entitled "Theory of Athletic Self-Expectancy". Other research topics Dr. Trammel has written about include how self-talk affects athletic performance and the use of mindfulness training to reduce athletic self-sabotaging behavior. Prior to the Super Bowl LIII, Trammel was asked to comment on Stan Grossfeld's column in the Boston Globe concerning possible PTSD by Atlanta Falcons fans due to the return of the New England Patriots. Dr. Trammel also studied business as an MBA student at Auburn University.

During his 1st year of graduate school, Trammel assisted Springfield College's men's golf team as mental conditioning consultant. That year, the team competed in the NCAA year-end championship in Florida for the 1st time in team history.

Dr. Trammel was inducted into the Marquis Who's Who in December 2019 and voted Best Sports Psychology Firm by Global Health and Pharma in 2023.