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== Yasser Zaidan ==

Yasser Zaidan is a prominent businessman in Saudi Arabia and one of the first business leaders in the field of wireless communications in his country. He is an example of an ambitious, self-reliant young man who paved his way from scratch.

After graduating from King Abdul Aziz University, where he studied electrical and electronic engineering as his major and computer engineering as his minor, he began his career at the age of 24 and showed excellence in business-oriented tasks. He initiated together with a number of his family members different businesses in the telecommunications field.

Between 1986 -1993, Mr Zaidan, joined Electrical and Electronic Contracting Company EECC in Jeddah as a salesman then Product Manager then Sales Manager then Deputy General Manager. In 1993 Together with a number of his colleagues, Mr Zaidan initiated the company "Itsalat International Co." which quickly became one of the most important retailers and distributors of mobile phones in the Middle East with an annual revenue exceeding $3 billion. In 1997, he diversified his investments to include the construction industry where he inaugurated a cement factory in 1999. The factory expanded successively to produce various cement products including Pozzolan, flyash, and silica fume. Soon the factory became one of the most important in cement production in the Western region of Saudi. In 2000, Mr Zaidan moved to Dubai in order to expand his business and investments and thus he initiated Connection FZE a mobile phone trading operation in the Dubai Airport Free Zone.

In 2002 Itsalat’s head office was moved to Dubai. He then initiated another company called Unicom that trades in mobile phones. Unicom Mobile's sales exceeded 500 million AED and the company has been acquired by "i2" in 2005.

After that, a series of parallel investments by Mr. Zaidan were also taking place in real estate. Mr. Zaidan then initiated a holding company in 2009, Zaidan Group, to include under its umbrella various types of investments.

-	Al Gharbiah Cement Factory -	Jeddah Cement Factory -	Gulf Capital -	Unicom General Trading -	Mobile Phone Distribution Company – Tawzih -	Abaad -	Expresses Logistic -	Overseas.

In 2010, he started Mobile Phone Distribution Company, Tawzih, which is now the fastest growing Smartphone distribution company in KSA and covers the main cities (Riyadh, Jeddah, Dammam, Madinah, Makkah, Abha and Qassim). 2012 started the following:

-	Abaad -	Expresses Logistic -	Overseas

It is worth mentioning that the businessman Yasser Zaidan has 4 brothers and 2 children.