User:QuackGuru/E

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Pod mod electronic cigarettes heat up a liquid containing nicotine, flavors, and other ingredients that creates an aerosol. Pod mods are lightweight, portable, small, and reusable. Pod mods do not require pushing a button. There are numerous pod mods in the marketplace and there are many kinds of pod mods. Many devices rely on replaceable liquid pods that may contain propylene glycol, glycerin, benzoic acid, nicotine, and artificial flavors. Some pod mods can be refillable, with flavors such as cotton candy, donut cream, and gummy bear. Pod mods can look like USB flash drives, cell phones, credit card holders, and highlighters. Because pod mods are small and generate less aerosol, it makes it easy to hide them.

Pod mods have increased in use among adolescents and young adults. Youth who try pod mods seem to have a greater potential to become frequent users than those who try other electronic or traditional cigarettes. Pod mods are the most commonly used nicotine product among youth. They have the potential to be used unobtrusively in areas where smoking is not allowed. Pod mods are more socially appealing than traditional cigarettes among adolescents and young adults. Despite the clear presence of nicotine in e-cigarettes, adolescents often do not recognize this fact, potentially fueling misperceptions about the health risks and addictive potential of e-cigarettes.

The long-term effects of pod mod use, including the effects on the growing brain, is largely unknown. The liquid pods also contain propylene glycol, which has been shown to induce airway epithelial injury and deep airway inflammation. Research on nicotine salts is limited. Possible health risks of persistent inhalation of high levels of nicotine salts are not known. Principal Deputy Director Dr. Anne Schuchat of the Centers for Disease Control and Prevention (CDC) stated in September 2019 that the nicotine salts "cross the blood brain barrier and lead to potentially more effect on the developing brain in adolescents." Pod mods deliver higher levels of nicotine than regular e-cigarettes in protonated salt rather than the free-base nicotine form found in earlier generations. There has been a proliferation of pod-based products with high nicotine concentration, triggered by Juul's financial success. Pod mods are heavily marketed, with a particular focus in the way youth can use them discreetly.

Usage


Pod mods have increased in use among adolescents and young adults. Youth who try pod mods seem to have a greater potential to become frequent users than those who try other electronic or traditional cigarettes. Youth who vape are more likely than non-users to start smoking cigarettes, and the higher nicotine concentrations in Juul might heighten the likelihood of this transition. Pod mods are the most commonly used nicotine product among youth. There is a flourishing illicit market for pod mods. Many youth purchase Juul pod products via a Juul illicit market because they are underage. As of December 2017, Juul is the top-selling e-cigarette brand in the United States.

A 2018 study stated that 80% of people aged 15 to 24 who experimented with Juul persisted using the device and comments on social media stating "addicted to my Juul" were frequent. They have the potential to be used unobtrusively in areas where smoking is not allowed. The escalation in use of vaping products including pod mods seems to be associated with the millions of youth who had seen the advertisements of such products. "Exemplifying concern with youth uptake and use of e-cigarettes in general and pod-based e-cigarettes in particular, the US Food and Drug Administration released a statement in April 2018 on new enforcement actions and a Youth Tobacco Prevention Plan to stop youth use of, and access to, JUUL (brand name for a pod-based e-cigarette) and other e-cigarettes," a 2018 report stated.

Pod mods used by youth on school property and during class is seemingly pervasive. News outlets and social media sites report widespread use of Juul by students in schools, including in classrooms and bathrooms. Schools are having difficulty to stop students from using pod mods in restrooms, hallways, and classrooms. Some schools do not allow any USB flash drives on their property because many pod mods look like USB flash drives. School districts have started educating parents and teachers about pod mods. The educational school programs teach how to find out if their son or daughter or a student is using a pod mod. E-cigarette devices are compact and inconspicuous, resembling a USB flash drive, and are easy to conceal from authority figures, facilitating widespread use even in the classroom. E-cigarette use has become so pervasive among youth that it is impossible to go to the bathroom in many middle and high schools because so many people are "Juuling" (i.e. vaping). In response, several Massachusetts high schools have started to lock the bathrooms in order to prevent e-cigarette use during the school day.

Motivation
Pod mods are more socially appealing than traditional cigarettes among adolescents and young adults. Despite the clear presence of nicotine in e-cigarettes, adolescents often do not recognize this fact, potentially fueling misperceptions about the health risks and addictive potential of e-cigarettes. A 2018 study found 63% of respondents aged 15 to 24 were not aware that every Juul product contains nicotine. Youth may be using pod mods because they think these devices are safer to use. Juul and other vaping companies have stated they want to provide users a more similar cigarette-like experience in order to entice to smokers.

Construction
Pod mods heat up a liquid containing nicotine, flavors, and other ingredients that creates an aerosol. Pod mods are lightweight, portable, small, and reusable. Pod mods do not require pushing a button. A pod mod does not require much of a learning curve. With the majority of pod mods, users can just open their new package, put a pod into the device, and begin vaping. They are charged using a USB port. There are numerous pod mods in the marketplace and there are many kinds of pod mods. The three categories for the different kinds of pod mods are an open system, a closed system, or those that use both.

Pod mods come in varying colors and flavors. Many devices rely on replaceable liquid pods that may contain propylene glycol, glycerin, benzoic acid, nicotine, and artificial flavors. Some pod mods can be refillable, with flavors such as cotton candy, donut cream, and gummy bear. Pod mods that contain tetrahydrocannabinol (THC), the primary psychoactive chemical of cannabis, are being sold. Pod mods can look like USB flash drives, cell phones, credit card holders, and highlighters. Because pod mods are small and generate less aerosol, it makes it easy to hide them. There are pod mods that can be concealed in the palm of a person's hand. Later-generation pod mods are small like a Sharpie pen. Pod mods cost about half as much as larger e-cigarettes.



Pod mod
The long-term effects of pod mod use, including the effects on the growing brain, is largely unknown. In sampling multiple e-cigarette delivery systems, a 2019 study found Juul pods were the only product to demonstrate in vitro cytotoxicity from both nicotine and flavor chemical content, in particular ethyl maltol. Vape liquid pods may contain numerous other compounds and are known to provide unreliable nicotine delivery that is often inconsistent with the labeling. These liquid pods also contain propylene glycol, which has been shown to induce airway epithelial injury and deep airway inflammation. Many vape pods contain the flavoring chemicals diacetyl and 2,3-pentanedione. These two specific compounds have been shown to directly alter the transcriptional profiles of primary human bronchial epithelial cells grown at air–liquid interface, phenotypically leading to impaired ciliogenesis. The enticing pod flavoring to young children could result in them ingesting the liquid. Youth regularly use more than one pod at a time, and as a consequence they may be unsuspectingly become exposed to toxic doses of nicotine that can have short-term and long-term health risks.

Nicotine salt


E-cigarettes containing nicotine salts aim to increase smoker's satisfaction by improving blood nicotine delivery and other sensory properties. Research on nicotine salts is limited. Possible health risks of persistent inhalation of high levels of nicotine salts are not known. The long-term consequences of inhaling benzoic acid at the levels observed in nicotine salt e-liquids is unknown. "Juul products use nicotine salts, which can lead to much more available nicotine," Principal Deputy Director Dr. Anne Schuchat of the Centers for Disease Control and Prevention (CDC) stated in September 2019. She also stated that the nicotine salts "cross the blood brain barrier and lead to potentially more effect on the developing brain in adolescents." Consequences of breathing in the nicotine salt aerosols on pregnant women and fetuses is not known.

Nicotine delivery
The latest generation of e-cigarettes, "pod products," such as Juul, have the highest nicotine content (59 mg/mL), in protonated salt, rather than the free-base nicotine form found in earlier generations, which makes it easier for less experienced users to inhale. Pod mods deliver higher levels of nicotine than regular e-cigarettes. One nicotine pod, in terms of nicotine, is roughly equivalent to one pack of regular cigarettes. According to the manufacturer, a single Juul pod contains as much nicotine as a pack of 20 regular cigarettes. A Juul pod containing 0.7 ml or 59 mgmg/mL (5%) of nicotine is equivalent to about 20 traditional cigarettes. The labels on products state pods contain 59 mg/mL of nicotine, but the levels can be considerably greater such as 75 mg/mL of nicotine. Some pod mods contained greater levels of nicotine than Juul which were as high as 6.5%. The majority of e-liquids contained 1% to 3% nicotine before Juul hit the market. Given the high nicotine concentrations in Juul, the nicotine-related health consequences of its use by young people could be more severe than those from their use of other e-cigarette products.

Tests show that the pod mods Juul, Bo, Phix, and Sourin contain nicotine salts in a solution with propylene glycol and glycerin. Fontem Ventures, a unit of Imperial Brands, created myBlu pods that contain nicotine salts in a mixture with free-base nicotine and lactic acid. A nicotine base and a weak acid such as benzoic acid or levulinic acid is used to form a nicotine salt. Benzoic acid is the most used acid to create a nicotine salt. A free-base nicotine solution with an acid reduces the pH, which makes it possible to provide higher levels of nicotine without irritating the throat. Nicotine salts are thought to amplify the level and rate of nicotine delivery to the user. The speed of nicotine salts uptake into the body is close to the speed of nicotine uptake from traditional cigarettes. Juul delivers nicotine 2.7 times faster than other e-cigarettes. Grant O'Connell, overseer of scientific affairs at Imperial Brands, indicated that nicotine salts are able to go far deeper into the lungs than the free-base nicotine. Since nicotine is absorbed quicker through the lungs, nicotine salts can more closely mimic the nicotine delivery experience from the use of regular cigarettes than nicotine in free-base nicotine e-liquids, according to O’Connell. This means, according to O’Connell, that more of the nicotine in free-base nicotine e-liquids goes to the upper respiratory tract where it is absorbed into the blood more slowly. Michael Siegel, a tobacco control advocate, said on October 16, 2019 at a subcommittee of Congress' House Committee on Energy and Commerce hearing that "The use of nicotine salts allows the nicotine to be absorbed into the bloodstream much more quickly, simulating the pattern you get with a real cigarette."

Nicotine salts are less harsh and less bitter, and as a consequence e-liquids that contain nicotine salts are more tolerable even with high nicotine concentrations. Regular e-cigarette e-liquids contain free-base nicotine in which higher nicotine levels can be unpleasant to the user. Traditional cigarettes provide high levels of nicotine, but with the bad taste of smoking. Pod mods, however, can provide high levels of nicotine without the negative smoking experience. The amount of nicotine uptake from pod mod use among youth is greater than among those who use traditional cigarettes. In a 2018 study of adolescent pod users, their urinary cotinine (a breakdown product used to measure nicotine exposure) levels were higher than levels seen in adolescent cigarette smokers.

History
In June 2015, Juul introduced a pod mod device. British American Tobacco stated that they have been using nicotine salts in their US Vuse e-liquid brand since 2012. Solace Technologies started selling nicotine salts in 2015. It was reported in 2017 that Philip Morris International is developing an e-cigarette called STEEM that uses nicotine salts. R. J. Reynolds Vapor Company launched in 2018 a pod mod device similar to Juul's device called Vuse Alto. The popularity of the Juul pod system has led to a flood of other pod devices hitting the market. There has been a proliferation of pod-based products with high nicotine concentration, triggered by Juul's financial success. As of September 2018, there were no less than 39 similar Juul devices as well as 15 Juul-compatible pods being offered.

Altria, manufacturer of Marlboro, announced in 2018 that it would halt sales of MarkTen Elite and MarkTen Apex due to concerns that vaping is proliferating in use among children. In December 2018, Altria announced that it would cease selling all of its e-cigarette products. Atria announced in December 2018 that it would buy a 35% stake in Juul for $12.8 billion.

Regulation
Amid the epidemic levels of youth use of e-cigarettes and the popularity of certain products among children, the US Food and Drug Administration (US FDA) on January 20, 2020 issued a policy prioritizing enforcement against certain unauthorized flavored e-cigarette products that appeal to kids, including fruit and mint flavors. Under this policy, companies that do not cease manufacture, distribution and sale of unauthorized flavored cartridge-based e-cigarettes (other than tobacco or menthol) within 30 days risk US FDA enforcement actions. Beginning 30 days from the date of January 20, 2020 of the notice of availability of this guidance in the Federal Register, the US FDA intends to prioritize enforcement against these illegally marketed ENDS products by focusing on the following groups of products that do not have premarket authorization: Any flavored, cartridge-based ENDS product (other than a tobacco- or menthol-flavored ENDS product); All other ENDS products for which the manufacturer has failed to take (or is failing to take) adequate measures to prevent minors' access; and Any ENDS product that is targeted to minors or likely to promote use of ENDS by minors. Cartridge-based ENDS products are a type of ENDS product that consists of, includes, or involves a cartridge or pod that holds liquid that is to be aerosolized when the product is used. For purposes of this policy, a cartridge or pod is any small, enclosed unit (sealed or unsealed) designed to fit within or operate as part of an ENDS product.

Marketing
Marketing efforts on social media benefited pod mods to control 72% of the US vaping market in 2018. Advertisements state nicotine salt liquids contain 2 to 10 times more nicotine than those found in the majority of regular e-cigarette products. Pod mods are heavily marketed, with a particular focus in the way youth can use them discreetly. A marketing strategy is offering youth "skins" to personalize their pod mod. "Skins" are customizable adhesive covers similar to mobile-phone cases. In August 2017, a Twitter advertisement for Juul's "creme brulee" pods suggested to people to retweet it if they savored the "dessert without the spoon."

The US FDA sent a warning letter in June 2019 to Solace Technologies for failure to include the required nicotine warning statement for their Solace Vapor e-liquid products that were being promoted on social media on their behalf. Under 21 C.F.R. § 1143.3, labeling and advertising for cigarette tobacco, roll-your-own tobacco, and covered tobacco products (other than cigars), such as e-liquid products, must bear the following warning statement: "WARNING: This product contains nicotine. Nicotine is an addictive chemical." It also is unlawful for such tobacco product manufacturer, packager, importer, distributor, or retailer of the tobacco product to advertise or cause to be advertised within the United States any tobacco product unless each advertisement bears the required warning statement (21 C.F.R. § 1143.3(b)). Because labeling and/or advertising in the social media posts on behalf of the firm regarding these e-liquid products do not include the required nicotine warning statement for these products, in violation of 21 C.F.R. § 1143.3(a) and/or 21 C.F.R. § 1143.3(b), the e-liquid products are misbranded under section 903(a)(7)(B) of the FD&C Act (21 U.S.C. § 387c(a)(7)(B)).

Other names
Pod mods are variously known as pod products, pod systems, pod vapes, and vape pods.

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Category:2015 introductions Category:Electronic cigarettes Category:Nicotine products with harm-reduction claims

A nicotine pouch is a white preportioned pouch containing nicotine. It is like snus, but does not contain tobacco leaf. No combustion is involved. The user puts a pouch between the lip and gum. The small pouches are used like chewing tobacco. The user does not need to spit. The pouches do not need refrigeration.

Although nicotine pouches have the possibility of being a reduced risk product, there is no independent testing of their constituents, exposure or biomarkers of effects. Nicotine pouches provide nicotine to the user for approximately an hour. The pouches are sold in an array of fruit flavors and other flavors. In 2019, five big tobacco companies offered nicotine pouch products. They are marketed as containing no tobacco leaf. The pouches contain the addictive chemical nicotine.

Usage
No studies are available to determine if smokers would switch to nicotine pouches or if they would continue to smoke and use nicotine pouches, resulting in dual use. Nicotine pouches typically cost about as much as a pack of regular cigarettes. They require no batteries and no devices.

Nicotine pouches may entice youth as well as young adult never-smokers because they are available in an array of fruit flavors and may be used unobtrusively. As seen with vaping products such as Juul in the United States, novel nicotine products have the possibility for increased use by young adults and underage minors. With the vaping bans in the United States in 2019, teenagers are starting to use other addictive products such as nicotine pouches. Companies use marketing terms such as 'tobacco-free' or 'tobacco leaf free'. They are marketed online as they may be used anywhere.

Contents
The nicotine content among nicotine pouch brands differ per pouch. Nicotine pouches are sold in an array of fruit flavors such as black cherry and citrus. Other flavors include peppermint and coffee.

Research
Although nicotine pouches have the possibility of being a reduced risk product, there is no independent testing of their constituents, exposure or biomarkers of effects. No research is available to determine whether nicotine pouches could assist smokers to switch from regular cigarettes to a reduced harm nicotine product, or if they would be result in dual-use. The pouches contain the addictive chemical nicotine. Research analyzing their nicotine delivery is unavailable. Nicotine pouches provide nicotine to the user for approximately an hour.

Comments by organizations
Advocacy groups opposed to the introduction of nicotine pouches in Kenya have protested that they may raise the risk of cancer, heart disease, and reproductive or developmental harms. Kenya Tobacco Control Alliance (KETCA) objected to the entrance of nicotine pouches in Kenya, stating that there is no reliable research that demonstrates nicotine pouches are safer than regular cigarettes. KETCA Chairman Joel Gitali said that given the higher levels of some possibly toxic chemicals, and what the Us Food and Drug Administration said was a lack of medical data showing the nicotine pouches are safer than cigarettes (as claimed by British American Tobacco's managing director Beverly Spencer-Obatoyinbo), the government should not license the products.

Brands
Epok is owned by British American Tobacco and was for sale in Norway from 2014 to 2018. It is described as a tobacco-free snus. In June 2018 the Norwegian Directorate of Health warned the company to remove Epok from sale or face fines of 4% of its revenue. The Norwegian Directorate of Health stated that since Epok did not contain any tobacco it were a new form of nicotine product, distinct from the other forms of snus approved in Norway. The company removed the tobacco-free product from Norwegian stores. Epok was re-introduced to the Norwegian market after it was banned with tobacco added in order for it to be permitted to be sold again. It is sold in Norwegian grocery stores

Lyft is owned by British American Tobacco and it is sold in the UK and Sweden. The nicotine content for Lyft is 4 and 6 mg. In 2019, British American Tobacco started selling nicotine pouches in Kenya.

Dryft is owned by Kretek International and it is sold in the US. The nicotine content for Dryft is 2 and 7 mg.

Nordic Spirit is owned by Japan Tobacco International and it is sold in Switzerland and Sweden. The Nordic Spirit pouches contain plant-based fibers, nicotine, additives, and flavorings and are intended to be put beneath the upper or lower lip and are absorbed through the gums.

Altria purchased 80% of the On! nicotine pouch company. It is sold in Sweden, Japan and the US.

ZYN is owned by Swedish Match and it is sold in Europe and the US. Zyn states that the contents in their products consist of pharmaceutical-grade nicotine salt, hydroxypropyl cellulose, microcrystalline cellulose, maltitol, gum arabic, sodium carbonate, sodium bicarbonate, acesulfame K, and food-grade flavorings. It is packaged in a child resistant container, according to the company. ZYN is sold in over 4,000 retailers in the US. G.4 All White is owned by Swedish Match. It contains the same formula as ZYN but with a few grams of tobacco added. It is permitted to be sold in Norway.

Velo is owned by R. J. Reynolds Vapor Company and it is sold in the US. The nicotine content for Velo is 2 and 4 mg. Velo states that the contents in their products consist of nicotine obtained from the tobacco plant, microcrystalline cellulose, water, salt, sucralose, citric acid, and artificial flavor.

Zone X is owned by Imperial Tobacco and it is sold in the UK.

Zonnic is owned by NicoNovum. In Norway Zonnic is sold as a smoking cessation product. Zonnic comes in a flavored nicotine small pouch in microcrystalline cellulose beads. It is available in 4 mg of nicotine. A user puts it between the upper lip and gum. It releases approximately 3 mg of nicotine in 30 minutes. Mouth irritation and throat irritation were frequently reported adverse effects. Less commonly reported effects were nausea. Zonnic should not be used during breastfeeding as nicotine may harm children.

Regulations
It is assumed they are classified as tobacco products in the US because they contain nicotine obtained from tobacco. It is not clear how they are classified in other countries.

Nicotine pouches without containing tobacco are not permitted to be sold in Norway.

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Category:2014 introductions Category:Nicotine products with harm-reduction claims

Everipedia is a for-profit, wiki-based online encyclopedia founded in December 2014. The site was launched in 2015 as a fork of Wikipedia and its content is mostly copies of Wikipedia articles, as of October 2017. The site's name is a portmanteau of the words "everything" and "encyclopedia." The website is owned by Everipedia, Inc. The company is headquartered in Westwood, Los Angeles, California. , Everipedia is the largest English-language encyclopedia, according to The Next Web, and has over six million articles, according to The Block. The site allows for a significantly larger range of articles than the English Wikipedia because its inclusion criteria for notability are lower.

Everipedia was co-founded by Sam Kazemian, Theodor Forselius, Travis Moore, Mahbod Moghadam, George Beall, and Christian Deciga, with Kazemian serving as president, Forselius serving as chief executive officer, Moore serving as chief technology officer, William Goodwin serving as community manager, and Deciga serving as executive editor and iOS developer. In December 2017, the site announced that co-founder of Wikipedia Larry Sanger had joined as chief information officer. Sanger resigned in October 2019.

Everipedia aims to build the most accessible online encyclopedia, and not be as restrictive as Wikipedia. The company aims to address the factors commonly cited for Wikipedia's downturn in participation, such as deletionism. Everipedia adapted social media elements such as letting celebrities communicate with fans. Everipedia allows users to create pages on any topic as long as the content is sourced. Anyone can contribute to a page by registering an account. The site has frequently focused on trending topics.

On December 6, 2017, the company announced plans to convert to using EOS.IO blockchain technology, and work on a cryptocurrency token called IQ to encourage generating information. The IQ tokens are intended to be exchangeable for Bitcoin. One of the goals of the company is to stop certain countries from blocking the content, by the integration of the blockchain model. Everipedia launched on the blockchain on August 9, 2018 and launched on EOS's blockchain instead of Ethereum's blockchain as originally planned.

Background
Everipedia is for-profit, not a foundation. The site's name is a portmanteau of the words "everything" and "encyclopedia." The website is owned by Everipedia, Inc. The company is headquartered in a two-story penthouse in Westwood, Los Angeles, California, near UCLA. Its founders called the site a "thugged-out Wikipedia". The term "Ewoking" is used to refer to contributing content to the site. In 2017 the site depicted itself as "the encyclopedia of everything".

Before the advent of Google and Wikipedia, people obtained information on various topics from offline encyclopedias. While encyclopedias have existed since close to the 1st century AD, their appearance and content has differed as time passed on. Nowadays, the most well-known online encyclopedia is Wikipedia. The most recent online encyclopedia to draw inspiration from Wikipedia is Everipedia, as of 2017.

Origins
Everipedia was founded in December 2014. On January 1, 2015, the site began as an alternative to Wikipedia. It started as a small project of Sam Kazemian and Theodor Forselius in Kazemian's college dormitory room at UCLA in December 2014. Forselius was visiting Kazemian at UCLA. Kazemian and Forselius recognized rather quickly that they had the same foresight for how they believed the Internet would change in the coming years and thus they set forth to start a project that would subsequently become Everipedia. Kazemian and Forselius constructed the first MVP for Everipedia while Kazemian was still at UCLA. Mahbod Moghadam was planning to retire after leaving the firm he co-founded, Rap Genius (also known as Genius ). Moghadam was speaking at UCLA when Kazemian approached him and showed him the Mahbod Moghadam entry on Everipedia. Moghadam had been frustrated that the Wikipedia article about him kept getting deleted. This experience of seeing his Everipedia article helped him understand Kazemian's idea better. In May 2015, after Everipedia found their first investor, Moghadam joined Everipedia as a co-founder. Travis Moore joined the company in winter/spring of 2015.

Kazemian, an Iranian-American, is the president of Everipedia. Swedish-born Forselius, who relocated to the US in 2014, serves as the chief executive officer. Moore, an Italian-American dual citizen, is the chief technology officer. William Goodwin is the community manager. Moghadam is the former community manager. Deciga serves as executive editor and iOS developer. Kedar Iyer serves as director of software at Everipedia. Suchet Dhindsa is the chief operating officer. Navin Vethanayagam is an executive editor and one of the founding team members at Everipedia since 2016. Romi Ezzo is an executive editor at Everipedia. Angel Ordaz is an executive editor at Everipedia. Millie Efraim works at Everipedia. Dave Liebowitz began editing Everipedia in 2016 after reading a Facebook post from Moghadam regarding internships. After recognizing the company could be a great opportunity for him he spent his summer learning how to be a skilled contributor on the site. Liebowitz is an executive editor at the company, a position that was offered to him in 2016 by Moghadam. In September 2017, the co-founder of Wikipedia, Larry Sanger, became the chief information officer of Everipedia. On December 6, 2017, they announced that Sanger joined the company as chief information officer. Sanger resigned in October 2019.

In October 2015, George Beall was introduced to the founders of Everipedia at a conference at the California State Polytechnic University, Pomona. After departing from Touch Tiles, Beall joined the group of co-founders in January 2016. Beall planned to go back to the University of Pennsylvania by the fall of 2016 to continue his education. Beall is no longer at the company. , there are six co-founders and about ten workers. In January 2017, they had eight full-time workers including two developers. , Everipedia has 14 full-time workers.

Statistics
In November 2015, Everipedia stated it had 10,000 pages, and by March 2016 said it had about 200,000 published pages. It reported roughly 100,000 page views per month in November 2015. it reported it has about 2 million to 3 million distinct users monthly and about 3.5 to 5 million page views monthly. The Alexa ranking of web traffic is at 14,346 globally and at 4,308 in the US,. The site in 2015 had a small community of US editors. There are communities in Brazil, China, Germany, and India. The majority of articles are in English. The company said in 2017 it has 17,000 registered editors and 2,000 active editors. The site has readers in more than 100 countries.

Search engine results
Everipedia observed that Wikipedia's model for search engine prevalence is ripe for disruption and change, according to Forbes. Everipedia intends to redesign the online encyclopedia and in order to do this, "they are required to command a powerful search engine authority similar to Wikipedia's dominant presence throughout Google's results," according to Forbes. "All of our pages on mobile are built with Google's Accelerated Mobile Page (AMP) framework which gives our pages priority in Google's SERP over competitors. The AMP framework also significantly improves our page speeds on slow 3G/4G connections which in turn decreases the bounce rate and signals Google that the page is user friendly," Forselius said. The site has often appeared in mainstream coverage. The site frequently appears as a top search result for college-associated news and people.

Christian Deciga helped increase traffic to the site. He said, "I did this by looking at trending news topics, and make the Everipedia articles that Wikipedia did not cover. This helped Everipedia with search engine optimization. We would win search terms on Google that would land people to Everipedia articles instead of Wikipedia. I wore a journalist hat, I was very quick at discovering the names of people that national media outlets were looking for that they would later link to in their stories."

Seed funding and revenue model
The company has raised capital and brought in angel investors. In July 2015 the company got its first seed funding from Mucker Capital. , the company had raised $120,000 from Mucker Capital and $400,000 from angel investors. They raised close to $130,000 on Wefunder. , they raised $700,000 from angel investors. Angel investors include David Segura and David Petersen, the co-founder and CEO of BuildZoom. It was announced on February 8, 2018 that the company raised $30 million in funding headed by Galaxy Digital's EOS.IO Ecosystem Fund. The company plans to use the finances to initiate its peer-to-peer network and to expand the community globally.

The company stated in 2016 Everipedia is worth $10 million. The company in 2017 was valued at $22 million, according to Forbes. , the revenue model was to publicize business's Everipedia articles on other articles under a "see also" section. , the site had around three advertisements on selected articles. In 2016, the site generated most of its income from advertisements. In 2017, banner advertisements generated around $150 to 300 every day. In 2017, there had been at the bottom of every article stating, "Advertise" that directed to information for potential sponsors. Kazemian discussed in an interview that people can have paid ads on selected Everipedia pages, similar to ads on Facebook. The company aims to generate income through ways apart from donations or banners.

Blockchain
On December 6, 2017, the company announced plans to move to generating edits and storing information using the EOS.IO blockchain. The blockchain is a secure, visible and decentralized cloud storage and transmission technology. They will be combining the EOS blockchain and the InterPlanetary File System, which is somewhat of a decentralized server, that will be used to house the heavier data files such as video and images. On December 6, 2017, Everipedia also stated they are building a peer-to-peer wiki network that adds an incentive system. They are utilizing the concept of Bitcoin by incentivizing editors with tokens that have legitimate monetary value. Eventually, the tokens can be bought and sold on exchanges. Every account receives IQ for its editing, which are intended to be redeemable for Bitcoin or equity in Everipedia. After the blockchain is implemented, the company plans convert the points into a token currency. The tokenized system would let every user become a stakeholder in the wiki network. Each editor will put their token into play for each edit. If their contribution is accepted, the user gets back the token, which will have obtained value in proportion to the content added. If the edit is not accepted, the user does not get their token back. The company has said that it expects this tokenized system to produce more accurate and reliable information compared with a conventional wiki, which does not provide any such monetary compensation for editors.

Sanger says he joined Everipedia because the blockchain enables the site to get past the limitations that resulted in him leaving Wikipedia. Everipedia says that storing information in a peer-to-peer network, which gets rid of hosting costs, will reduce the need to backup its content with advertisements and donations. The blockchain model does not have centralized servers, therefore eliminating the cost of servers.

Websites such as Google, Facebook, and Wikipedia can have their assigned server IP addresses blocked by governments. By decentralizing via blockchain, the content cannot be censored. In Turkey, for instance, Wikipedia is blocked, but if it were decentralized, the government would not be able to stop its people from accessing the site because it would have to block a countless number of addresses. "Technically, it becomes impossible to censor these websites. As soon as we launch, people will be able to access Everpedia articles – and Wikipedia articles – and there's absolutely nothing these countries can do about it," Forselius stated in 2017. "With censorship, there are mirror-sites, but those are mostly read-only. By moving to blockchain, we are not only readable, but also effectively writable as well, so someone who is accessing us from a censored area can also contribute," Travis Moore told to VatorNews in 2018.

Earlier in 2017, Lunyr first proposed plans for a blockchain-centered encyclopedia, but based on Lunyr's timeframe, Everipedia will reach the market first, Wired reported in December 2017. Everipedia launched on the blockchain on August 9, 2018 and launched on EOS's blockchain instead of Ethereum's blockchain as originally planned.

IQ tokens
In 2017 it was reported the site was on working on a cryptocurrency token called IQ to encourage the generation of content. Steemit, that gives cryptocurrency to users who provide content to a social network, is the model Everipedia wants to employ for their encyclopedia.

An unpublished draft of Everipedia's whitepaper given to CoinDesk in 2017 states, no less than half of the entire 100 million IQ tokens will be allocated in an initial coin offering (ICO) and 30 percent will be minted across the next 100 years to pay contributors and validators for their edits. 20 percent of the tokens will be reserved to cover development costs. The tokens will not be distributed as initial coin offering (ICO) but rather as an airdrop. "IQ Tokens will be airdropped into the EOS distribution list in late February," Forselius, told to Inverse in February 2018. "The Everipedia Network is planned launch together with the EOS main net in June 2018," Forselius, told to Inverse in February 2018. The tokens are planned to be allocated for free to anyone who at the time have tokens on the Everipedia site. Bitfinex announced the airdrop of the IQ tokens on July 13, 2018. The IQ tokens are accessible on Bitfinex. The IQ tokens will also be available on Coinex, ZB.com, EXX and BigONE, and other digital currency exchanges.

On July 16, 2018, the digital currency exchange Binance announced the distribution of the IQ. As of September 1, 2019, the value of the Everipedia IQ token is $0.002316 US dollars.

Accessibility and article development
The company's intention is to be the most accessible online encyclopedia and to share and generate information in a manner that is not as restrictive as Wikipedia. It aims to address the factors commonly cited for Wikipedia's downturn in participation, such as deletionism, mobile editing choices, and inclusiveness, according to Boing Boing. Everipedia intends to build a different group of editors. "We allow more information, more pages, and have a better user interface than Wikipedia and tackle the innate bias of Wikipedia's ‘legitimacy' rule," Beall stated, in Business.com in 2017. "Wikipedia is largely older white men," Forselius said in Wired in 2017. "We've tried to focus on getting a lot of female edits, younger editors, and diverse background and ethnicities," Forselius added. "Our focus every day is on how to improve the user experience and make things like registering for an account, building a comprehensive wiki article, and engaging other users in the community as easy as possible," Moore said in Forbes in 2017.

The largest distinction between Everipedia and Wikipedia is resemblance to popular sites, such as Facebook. Different than Wikipedia, Everipedia uses social media elements which, for instance, allow celebrities to communicate with fans. As it feels like Facebook feels, it provides a facet of adherence for consumers, which lets them to adopt to products faster. The site attempts to put back the fun into collaborative editing, such as the gamification of writing, where contributors earn IQ scores for edits, according to Boing Boing. Hip-hop culture gets a significant amount of coverage on the site, as a result of its college-age editors and their interests. This is also because of the interests of Moghadam, who co-founded Rap Genius. Articles contain images, videos, and GIFs.

Everipedia's blockchain is intended to allow the presentation of competing articles rather than presenting, for example, a single "France" article. After the blockchain is implemented, editors will be able to rate competing articles and come to a conclusion, on the top article. Anyone can upload an article from another place to compete with other articles on the blockchain. The company is working on creating a framework for rating articles. Participants and Everipedia will determine the ratings of articles, and the order of placement for each article, according to Sanger in 2017 in TechRepublic. They are working on developing a set of procedures for editors and article raters to tag themselves and to be recommended by others, similar to LinkedIn. The site intends to let editors to tag themselves with their field of expertise, which include affiliations, gender, race, ethnicity, nationality, party affiliation, ideology, and philosophy.

Registration and article creation
Anyone could contribute to a page by registering an account. , between 10 and 20 people registered an account every day. One of the ways the site verifies the validity of the content is after a registered account adds 15 pieces of information the account is locked until the contributions are reviewed. New accounts are not granted full editing rights very quickly. They have to build their IQ numbers and status before their privileges increase. The site has more simplified rules for contributing to articles than Wikipedia. On Wikipedia, about a thousand articles are deleted each week. In contrast, Everipedia allows users to create pages on any topic as long as the content is cited and neutral, even on non-notable topics; conversely, uncited articles are deleted. Startups, celebrities and other contributors are permitted to create their own articles, as long as the content is sourced. The 3 leading contributors are disclosed in the 'Top Editors' section on each article. The leading contributors of the day, week, month, as well as those who made the most edits overall are disclosed through the site's Activity Feeder.

Acceptable sources include Twitter, Facebook, Instagram, and LinkedIn. Pictures, videos, biodata, and files relevant to an article are also permissible. Editors can also add GIFs to articles. Everipedia cannot be used as a primary source except for Verified Accounts with a blue checkmark, in which case they are permitted to "self-cite" regarding topics where they have personal knowledge. There are Verified Accounts for academics, celebrities, and journalists. The Everipedia community can up and downvote any citation and when one receives too many downvotes it gets deleted. The format is intended to make editing as simple as posting on Facebook. The interface is easy enough that content can be added using a phone. Everipedia places more attention on improving mobile workability and usability than with desktop. Anyone can add comments directly to the articles. Everipedia can eventually hire more than a few of their most committed editors as community managers, since they are for-profit. Editors can get merit badges for their work. Editors who create a significant number of college-related articles can be designated Campus Reps., there are around 20 Campus Reps.

Everipedia provided a paid service called Everipedia Plus. Kazemian told to Wefunder in 2017, "paying customers can get a professionally edited and done encyclopedic article about themselves". According to the company, customers receive a verified blue check that the content is verified and correct as well as properly sourced. The service offered a tailored Everipedia entry that gets "full-time monitoring for updates and preventing vandalism." The service is now called Everipedia+, which is headed by Liebowitz.

Forking content and range of articles
, the majority of pages on Everipedia are copies of Wikipedia articles. A live had bot forkd Wikipedia content. The forked English-language Wikipedia articles are reorganized and redesigned. Everipedia reportedly utilized a live bot to monitor Wikipedia for changes, synchronizing such changes but giving preference to local edits on Everipedia. , articles were reportedly not updated as regularly as Wikipedia. , the site has over six million articles, more than in the English Wikipedia, according to The Block and over 1 million original articles created by the Everipedia community, according to Forbes. , Everipedia is the largest English-language encyclopedia, according to The Next Web, Inverse, Money.it, and High Tech. The site allows for a significantly larger range of articles than in the English Wikipedia because its inclusion criteria for notability is lower. Everipedia could host hundreds of millions of articles, and it is possible that it will contain the type of information only available in specialized encyclopedias in libraries, according to Sanger. The tokenized system is intended to give an incentive for individuals to participate in a cooperative effort to exceed the work produced by both Encyclopædia Britannica and Wikipedia, according to The Next Web.

Controversy
Mistakes will inevitably be introduced into articles because Everipedia is a wiki, according to Moghadam in 2017 in Paste. Several dozen vandals have been banned from the site. The Everipedia community normally identifies a vandal in 5 minutes, according to Kazemian in 2017 when being interviewed by Boing Boing. The company has a group of editors who review the activity on the site, and content that they consider sketchy is deleted. The site has frequently focused on trending topics. The trickle of articles created by users of the site are mostly associated with sensational topics such as YouTubers. Other persist topics include activists.

The site has initially presenting false information in wiki pages on breaking news topics. The incidents were identifying the wrong people in the 2017 Las Vegas shooting and the United Express Flight 3411 incident. Everipedia does not allow censorship on any topic for sourced articles. Jeff John Roberts of The Outline voiced concern about the privacy ramifications of Everipedia, which developed many of its articles by gathering content from social media, creating publicly visible entries on non-notable individuals.