User:Qwikandwiki

I've spent 40 summers on the planet basking in the Indian sun. I've also spent about 16 years in advertising agencies, thinking visually, verbally, and pragmatically, developing campaigns that help brands communicate with their target audiences in print, television, outdoor, radio and other traditional media.

Coinciding with the rise of digital some years back, and the consequent changes in peoples' livelihoods and lifestyles, I branched off from being a salaried employee. I continue to use my experience in branding design and communications, as an independent creative consultant in Chennai, India.

Being an adman I am sometimes asked if I am not guilty of making people buy things that they normally wouldn't. All I can say is that I tend to be choosy in selecting who I work for.Come to think of it, it is perhaps all I can do.And the paying consumer is not really as gullible as he or she is sometimes made out to be. Having said that, it is also equally true that well- thought out and well-presented advertising fuels desire in the mind of the consumer. As a practitioner in a frequently reviled and misunderstood trade, the challenge is to remain objective and yet compelling without resorting to falsehoods.