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Asia Books is the largest English language bookseller in Thailand. It also sells books and magazines in Thai. The chain has 70 shops throughout Thailand under the Asia Books or Bookazine brand. It also distributes English books and magazines to over 300 outlets. Asia Books has sold books and non-books product in Thailand for more than 50 years. Asia Books is a leader in online book distribution through www.asiabooks.com  with more than 1,000,000 products to choose from, whether English books, rare books from both inside and outside the country, quality stationery, and magazines both domestically and internationally in the form of a general booklet and digital format in E-Book and E-Magazine formats.

History
Asia Books Co., Ltd. is Thailand’s first and largest English bookstore chain and is widely recognized as the finest English book and magazine distributor in the country. Company is a subsidiary of Berli Jucker Public Co.,Ltd. (BJC) under the group of Thai Charoen Corporation or TCC Group: Thailand’s leading corporations has grown from strength to strength and expanded into various principal business areas, responding to increasing needs of our customers. Asia Books was founded in September 1969 as a destination for books on Thailand and Southeast Asia. It’s the first English bookstore and the largest in Thailand that distributes books to general customers and corporate customers with a wide variety of products to choose from in many categories such as English books, Thai books, foreign magazines, gifts, souvenirs, stationery supplies, cards, and art craft. Currently, Asia Books has more than 70 branches under the brand Asia Books across the country. Open for service for both Thais, foreigners, and tourists. In addition, we also have book distribution channels covering more than 300 stores nationwide and more than 400 locations in libraries and educational institutions. Including direct distribution to corporate customers and exhibitions.

Products
Asia Books has sold books and non-books product in Thailand for more than 50 years. Asia Books is a leader in online book distribution through www.asiabooks.com  with more than 1,000,000 products to choose from, whether English books, rare books from both inside and outside the country, quality stationery, and magazines both domestically and internationally in the form of a general booklet and digital format in E-Book and E-Magazine formats. To support the unlimited needs of customers, Asia Books provides a pre-order service for books delivered directly to customers’ homes and has a premium service from asiabooks.com, ordering second-hand books. Through an uncomplicated trading system, Asia Books has a Call Center service that advises at every step to ordering books, they also deliver books as fast as possible in Bangkok and surrounding areas, and their customers wouldn’t wait longer than 3-5 days. In addition, customers can pay through several channels, such as bank transfers, via credit card, and disburse on delivery when receiving the product (cash on delivery). There is also an online book ordering system that is easy and safe, available 24 hours a day.

English book
Reading English books, besides gaining knowledge, readers will also gain knowledge of English. English today is the world's most widely used international language and is a medium used for communication in both education, politics and business. Therefore, if someone who is proficient in the English language will give that person an advantage over others who do not have this ability in education or work. In the time when Asia Books was first founded, undergraduate students to doctoral students must study English books mostly because Thai books are still not clear technical terminology as it should be because it is new knowledge and specialized knowledge, that is the main reason that Asia Books's main customers are academics and student. However, nowadays, Thai people can read English, so Asia Books has a wide range of book categories for Thai readers who want to read specialized books and want to read novels. These are all types of English books currently available in Asia Books:


 * Arts & Design
 * Dictionaries & Languages
 * Non-fiction
 * Business & Management
 * Fiction & Literature
 * Thailand & Southeast Asia
 * Children’s Books
 * Lifestyle
 * Travel & Maps

Thai book
Over time more and more Thai books were published as Thai people translated and wrote more books that made Asia Books sell Thai books that have been translated from English as well, so that the Thai people who come to the shop. Books can choose to buy the books they want to read. At present, books and textbooks translated from English and textbooks summarized by Thai people with more complete content, Thai books are becoming more quality, that makes Asia Books change its marketing plan to sell Thai books and books. Other languages ​​compete with regular bookstores as well.
 * Arts & Design
 * Reference, Language & Test Prep
 * Food & Drinks
 * Self-Improvement
 * Business & Management
 * Fiction & Literature
 * Entertainment, Hobbies & Leisure
 * Travel
 * Children’s Books
 * Non-fiction
 * Family & Health

Magazines
Magazines are something that Thai used to read a lot and bought more often compared to books and textbooks, imported magazines featuring movie stars are very popular and sought after by collectors. When Thailand has theatrical performances like other countries, Thai people's magazines with Thai actors are published, and the popularity of the magazine spreads to many circles. There are many types of Thai magazines such as magazines about entertainment, architecture & design, news & current event, science & nature, lifestyle, and many more.
 * Children & Teenage
 * Entertainment
 * Sports
 * Men’s Interest
 * Women’s Interest
 * Computer
 * Architecture & Design
 * Motoring
 * News & Current Event
 * Electronics & Audio
 * Craft & Hobbies
 * Lifestyle
 * Science & Nature

Non-Book
As more Asia Books customers, there are more and more groups of customers of different age groups who come to buy things in the store. Asia Books therefore has a marketing plan to sell products that are not books to support the needs of customers. Whether it's toys, utensils or amulets that are unique to Thailand.
 * Book Related Gifts
 * Glasses
 * Recharge LED Book Light
 * Thai Souvenirs
 * Keys
 * Memory Foam Pillow
 * Microfiber Cloth
 * Fridge Magnet
 * eye mask
 * Mobile and sunglasses pouch
 * Keychain
 * Modelers Side Cutter
 * Paper
 * Rainboborns Fairycorn Supprise
 * Magnetic
 * Scrabble
 * Bakugan
 * Figure
 * Doll
 * Mask
 * LEGO
 * Planner
 * Stationery & Accessories
 * Checkers
 * Domines
 * Quantum Pen
 * Rubik’s Cube
 * Bag
 * Notebook
 * Cards
 * Tarot
 * Oracle
 * UNO
 * Craft
 * Color Book
 * Toys & Games
 * Checkers
 * Domines
 * Quantum Pen
 * Rubik’s Cube
 * Hot Wheel
 * Cards
 * Tarot
 * Oracle
 * UNO
 * Runes
 * Diary & Notebook
 * Notebook
 * Planner

Asia Books Care, Share, Give activity
Since April 30, 2022, Asia Books has organized activities to alleviate the COVID-19 situation that was spreading during that time. By supporting medical and service for the happiness of the people of Thailand. Asia Books Care, Share, Give activity, inviting readers to share pictures with their favorite books and describe their thoughts with hashtags #Asiabooksbcarebshare #CareShare on Facebook. One post for giving 1 book to deliver books from Asia Books worth more than 120,000 baht to hospitals and treatment centers for COVID-19 patients. How to join us: Take a photo of your favorite book and post it on your Facebook with a short caption of what you get from reading this book and add #Asiabooksbcarebshare #แคร์แชร์มอบ before posting for public view. Asia books will run a random pick of the selected person invited to join us in presenting a book from Asia Books to the clinics and hospitals to help COVID-19 Patients feel relaxed with reading while being under treatment/quarantine.

Asia Books Tarot Hub
Tarot is a type of playing card. known since 20th century to 23rd century In Europe, Tarot cards were prevalent in the form of games such as tarocchini and tarot. But in areas under the influence of English it was known as a divination tool. Thai people who believe in fortune telling are therefore very interested in Tarot cards. Therefore, Asia Books has set up a tarot club specifically to support this group of customers. Asia Books Tarot Hub, a community for Tarot lovers. The club contains information about Tarot cards and various divination devices. There are also related activities for followers to participate in activities regularly.

Play & Learn Children’s Day
Asia Books Company Limited, a leading bookstore in BJC Group, organized Play & Learn, a project to enhance education through recreation for schools in Bangkok and surrounding provinces to deliver books for creating activities that benefit the school. Practicing working as a team and building a good relationship promotes the characteristics of being a volunteer and encourages social responsibility with partners including BJC Healthcare Company Limited, Big C Supercenter Public Company Limited, Tower Tactical Game Company Limited, Toy Land Palace and Julie's Brand. Knowledge play vocabulary, scrabble, card games, and a variety of board games at Triam Udom Suksa School. Nomklao Kunnatee, Wat Rachathiwat School, Wat Ratchabophit School, Wat Suthiwararam School, and Phibun Upatham School.

ASIA BOOKS LIBRARY FOR KIDS
Asia Books, an English-language bookstore under BJC Group, organizes the ASIA BOOKS LIBRARY FOR KIDS project to deliver libraries to children. Passing on knowledge to reach young people and Thai children in needy schools On November 17, 2017, Mr. Kesarin Anek, Managing Director of Asia Books Co., Ltd. led the management team and staff to deliver books for the library under the ASIA BOOKS LIBRARY FOR KIDS project. which consisted of 2 sets of bookshelves with more than 300 books worth more than 86,200 baht to Wat Choeng Len School. (Nakhon Chai Rat), Nakhon Pathom Province, with Ajarn Warang Vejprasert, the school's director. Honored to be the recipient of the award. On this occasion, reading promotion activities were organized. and open the stage for the children The ASIA BOOKS LIBRARY FOR KIDS project has been running for more than 7 years and has delivered books worth more than 5 million baht and is still ongoing. Ready to give customers the opportunity to participate. Just buy a book package from the Asia Books bookstore. and expressed their intention to donate books to the project to be a part of increasing learning opportunities for Thai children.

Reading Marathon
Ms. Pornthip Saetang, Acting Deputy Chief Operating Officer, Small Retail Business, along with Mr. Issara Burintramat, Director of Asia Books Company, invite readers, both children, teenagers and the general public. who like to read books in English Novel type (fiction) Let's enjoy reading like a marathon with a great promotion. Buy 2 novels, get 15% off, and buy 3 or more books, get 20% off immediately and super special! For those who have accumulated the top 3 purchases during the promotion period Asia Books has a special gift as a novel. The most exclusive valued at 1,000 baht or more from today – August 31, 2022 at Asia Books. every branch nationwide

Mr. Issara said that Asia Books as a book import business foreign magazine has continuously organized promotional activities Most recently, the campaign "Reading Marathon" encourages Thais and foreigners in Thailand, both children and adults. read international novels There are more than 3,000 novels from famous authors to choose from. and still importing new books all the time To give readers access to novels from all over the world. with a variety of interesting stories to help readers relieve stress Open the world of imagination and practice language skills as well.

The books participating in this program consist of general fiction such as The Midnight Library, It Ends with Us and The Seven Husbands of Evelyn Hugo, and young-adult fiction such as; Heartstopper, The Summer I Turned Pretty, and One of Us Is Lying, among others.

Stores
In business for more than 50 years, Asia Books now has more than 70 shops under Asia Books brand throughout the country, carrying a wide variety of books and magazines, from international fiction and non-fiction bestsellers to design and architecture, business and management, lifestyle, languages, travel, children’s books, and much more. ASIA BOOKS RETAIL Asia Books 14 up country: Chiang Mai, Khonkaen, Korat, Hua Hin, Phuket, Pattaya, Songkhla, Hatyai 35 BANGKOK CBD & GREATER BANGKOK, Central World (flagship), Siam Paragon, Emporium, Central Silom Complex, Central Ladprao, Central Bangna, Central Chaengwattana, Mega Bangna, and many more Bookazine 14 up country: Hua Hin, Pattaya, Samui, 3 Bangkok Life Center, Bamrungrad Hospital, Samitivej Hospital, 8 Airport, Chiang Rai, Chiang Mai, Phuket, Krabi, Samui, Hatyai NON RETAIL & DISTRIBUTION CHANNEL, Wholesale Major customers are third-party bookstores, newsstands and agencies nationwide. The distribution network of Asia Books covers over 300 outlets in Thailand. Direct Sales the Asia Books sales team serves librarians and instructors in all major educational institutions throughout the country. In addition, Asia Books directly sells to customers in private organizations. Asia Books E-Commerce Through www.asiabooks.com, Asia Books has a wide variety of products and services, including English and Thai books in both physical and digital format, English magazine subscriptions, gifts & lifestyle products, and more.