User:RBDowing/sandbox/R&C

Rogers & Cowan is a global marketing and public relations agency. A division of the Interpublic Group of Companies (NYSE: IPG), the company is based in Los Angeles, with offices in New York, Nashville, and London.

History
Rogers & Cowan was founded in 1950 in Los Angeles, California, by Henry Rogers and Warren Cowan. Actors and actresses were then promoted almost exclusively by the film studios to whom they were under contract, and Rogers and Cowan recognized the advantages of promoting actors and actresses independent of the studio system. Pioneering the now-standard practice of independent entertainment PR, Rogers & Cowan became the largest and most successful entertainment public relations firm in the world.

In 1987, Rogers & Cowan was acquired by the London-based Shandwick P.L.C., the largest public relations consultancy in the UK. Founded and led by Lord Peter Chadlington (formerly Peter Gummer), Shandwick PLC was purchased by New York based Interpublic Group of Companies in 1998. Tom Tardio has been Rogers and Cowan's chairman and CEO since 1991. Paul Bloch, one of the firm's original partners, is the company's co-chairman.

In the early 90s, Rogers & Cowan's initial focus on entertainment expanded beyond celebrities into the film, television and music industries, as Rogers & Cowan branched into independent and feature film releases, international film festivals, cable and network television programming, album launches, concert tours,[ fashion designers and collections, and awards show campaigns and high-profile entertainment events. In addition, Tardio led Rogers & Cowan into digital and streaming entertainment, enhanced television, and consumer electronic devices, and implemented a worldwide acquisition strategy to grow the agency’s entertainment and consumer marketing offerings. Since 2004, Rogers & Cowan has acquired talent and resources from the fields of international film (Denmead Marketing, 2004) fashion (Film Fashion, 2005), arts and culture (Hinckley & Co., 2006), television and lifestyle marketing (Spotlight Communications, 2008), and faith and family marketing (L.A.B. Media, 2008). Additionally, in 2009, Tardio launched AllWays Integrated Marketing, a separate PR brand focused on meshing key PR disciplines.

While Rogers & Cowan's core business has been entertainment public relations since it's founding, the company additionally specializes in product placement and negotiates product integrations into films, television programs, music videos and webisodes. The agency has  been praised by the film and marketing community for their integration of American Airlines into the Paramount Pictures feature film Up in the Air.

Rogers & Cowan have won several awards for their public relations and marketing campaigns, including a 2013 CSR Award (EKOCYCLE Coca-Cola) campaign; a PRSA Silver Anvil Award of Excellence (USA Pro Cycling Challenge);  an Adweek Buzz Award (Microsoft Windows Live; and a PRism Award. Additionally,  Rogers & Cowan was named Agency of the Year by the Bulldog Reporter.

Rogers & Cowan's most recent noteworthy campaigns include the relaunch of MySpace, a public relations campaign for The Cooking Channel and a multi-platform campaign for Sprite Films.