User:RD Frankfurt/sandbox

Slow Watches is a Swiss Made watch brand launched by Blackboard GmbH in late 2012. According to the founders and the company website slow-watches.com, the name ‘slow’ refers to a special mindset and not to an actual speed. Both the brand concept and the actual watches aim to inspire a different way of thinking with an attitude of enjoying and living in the moment rather than watching minutes and seconds pass by. The company translates this idea through so called one-hand watches that use only the hour hand and a 24 hour dial. This means that the hour hand of a slow watch moves at half the speed vs. a conventional watch. The 1st collection ‘slow Jo’ was launched in 2012 and sells exclusively online. All ‘slow Jo’ style models come with an octagon-shaped case and can be combined with dials and bands in various colours and materials via the brand’s online shop.