User:RTÉ Digital/sandbox

RTÉ Digital

RTÉ Digital is a new division of RTÉ responsible for the structure and operating model that enables RTÉ to lead, thrive and innovate in the Digital marketplace.

RTÉ is a Public Service Broadcaster, a non-profit making organisation owned by the Irish people. RTÉ is Ireland's cross-media leader, providing comprehensive and cost-effective free-to-air television, radio and online services, which are of the highest quality and are impartial, in accordance with RTÉ's statutory obligation. For more about RTE, please visit http://www.rte.ie/about.

The digital “engine” for RTÉ, RTÉ Digital's remit is to extend public value online. The creation of the division has been fuelled by powerful technological changes, increasingly affordable devices and most importantly changing consumer behaviour that has put the audience in control. RTÉ’s digital strategy will ensure RTÉ is available wherever and whenever the audience requires.

BACKGROUND

As technology evolves and with it audience behaviour, the avenues to consume media has increase exponentially. RTÉ Digital is creating new products and servics to complement RTÉ’s premium linear offerings. In addition, new premium on-demand services, digital merchandising, and new mobile services are part of the suite of on-line and mobile products and services being developed by the new “hub”.

RTE Digital is responsible for the following brands, and services:


 * RTE.ie www.rte.ie, ranked as one of Ireland's leading websites with nearly 69 million page impressions in March 2012 (source RTE Digital. RTÉ.ie is the largest media organisation website in Ireland, and 6th overall, outranked by Google, Facebook, MSN and Yahoo. (Source ComScore Key Measures Top 100 Properties - February 2012).
 * RTE Player, www.rte.ie/player - Ireland’s most popular on-demand TV service significantly outperforming its rivals. * Source B&A www.banda.ie research
 * RTE News Now (RNN), Ireland's first dedicated online and now on Saorview news channel.
 * All of RTÉ's video-on-demand products
 * All content discovery products
 * Merchandising and e-commerce
 * Libraries and Archives
 * Innovation and Technology development for Digital sites

RTE Digital's structure includes a Strategic Platforms and Partnerships team, Content and Products Team, Productions and Operations Team, Marketing Team, and a Commercial Team.

WHAT IS RTE DIGITAL'S REMIT?

RTÉ Digital will be responsible for leading RTÉ’s overall digital strategy.

This will encompass evaluating what digital products to bring to market, utilising and sharing existing content, and forging new best-in-industry external partnerships. The division will have a commercial dimension, but will ensure RTÉ’s public service values are central to its overall strategy.

Managing RTÉ’s digital services and brands.

In-line with RTÉ’s broad public service focus, both the management, development and marketing of RTÉ’s key market leading digital services and brands will fall within the Division’s remit. This will include products and services such as RTÉ.ie, RTÉ News Now, RTÉ Aertel, and RTÉ’s mobile and tablet applications.

Leading the development of new services and brands.

Technological, innovative and strategic expertise will be harnessed in one unit within RTÉ Digital. Working collaboratively with output divisions, RTÉ Digital will seek to identify and develop new and innovative products and services, efficiently, effectively and driven by delivering an excellent user experience.

Optimise RTÉ’s merchandising and e-commerce opportunities.

RTÉ Digital will manage all of RTÉ’s merchandising activities. Commensurate with RTÉ’s public service objectives and commercial trading obligations, the division will manage and implement the new e-commerce and merchandising strategy under RTÉ.ie.

Management, development and “opening up” of RTÉ’s Libraries and Archives.

A national resource, and a hugely important and valuable asset to RTÉ and the nation as a whole, RTÉ’s Libraries and Archives will be consolidated within RTÉ Digital. Public access will be significantly increased through digital means, while the commercial potential for the vast wealth of content housed by RTÉ will be explored.

SENIOR MANAGEMENT

RTÉ Digital is led by Múirne Laffan, Managing Director, who also serves on the Executive Board.