User:RTTB/Run to the Beat

Run to the Beat is the first half marathon event to be held in London. The inaugural event will be held in the London borough of Greenwich in October.

Event Information
The route starts and finishes at The O2. Runners then head along the river towards the Thames Barrier, past Firepower - The Royal Artillery Museum, the Royal Artillery Barracks and Greenwich Park. A main stage will be located next to the start/finish line and bands will play at 16 stations along the route.

The theory behind the event comes from Dr Costas Karageorghis, associate professor of sport pyschology at Brunel University. His research claims to show that selecting the right tunes could improve individual performance by 20 per cent, depending on a number of factors.

Competitor Information
All runners must be over 18-years-old and fit and well on race day. Ballot entries have closed but entries are still open via one of the many charities supporting the event. Event organisers expect more than 12,000 people to take part.

Official Charity
Leukaemia Research is a British charitable organisation, established in 1960, dedicated to the fight against Leukaemia, Hodgkin's and other lymphomas and myeloma. More than 24,500 people in the UK are diagnosed with a blood cancer each year. Anyone at any age can be diagnosed with a blood cancer, but it is the main cause of cancer death in the under 35’s.

Sponsorship
On July 16, 2008 Sony Ericsson were named as the title sponsor of the event.

Associate Partners

 * Gatorade
 * Heart FM
 * Evening Standard
 * City Showcase