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Du Pareil au Même(DPAM or DP...am) is a French children's fashion company, created in 1986 by Simon Benharrous.

Description
Both designer and distributor, the company sells clothes, shoes and accessories for children from 0 to 14 years of age. Du Pareil au Même focuses on four criteria: quality, value, style and selection. Thus the company gives its products a very short life, relying on a very frequent turnover. The group has its own retail chain and its own stores, as well as a chain exclusively for babies (0 to 2 years) and one specialised in shoes. Du Pareil au Même is present in 450 shops across 26 countries. Created in 1986, Du Pareil au Même is based at several sites including Massy, Ris-Orangis in Essonne and Montpellier. It was previously based in Wissous.

History
In 1986, Simon Benharrous, theatre costume designer, opened a shop under the name of "Tout autre chose” (literally “something very different”), which was to become "Du Pareil au Même” (literally “one and the same”).

1993: Creation of Cerelou 1994: Creation of DPAM Baby. 1995: DPAM is listed on the stock market 1998: DPAM is sold to Konanee. 1999: www.dpam.com website created. 2000: DPAM opens stores in Italy, Spain and Portugal and creates DPAM Chaussures. 2001: DPAM opens a 22,000 m² warehouse at Ris-Orangis. 2004: Launch of the 'Club des Mamans' Card 2004: DPAM opens to affiliation. 2006: Launch of a new interior design for the stores: "enchanted nature". 2008: H Partners Distribution (Olivier Halley) buys DPAM. 2009: Patrick Bécouarn, former CEO of Kraft General Foods, becomes chair of DPAM 's Executive Board. 2010: Via DPAM, H Partners Distribution buys the brands Petits Petons and Tout Compte Fait and moves its head office to Massy. 2011: DPAM modernises its logistics platform to intensify its picking operations.

Despite the injection of 70 million Euro by its shareholder, a financially troubled DPAM is bought by Sergent Major at the end of 2015