User:Rabitha Ajeng Syahdryani/Hendy Setiono

Hendy Setiono (born in Surabaya, East Java, 30 Maret 1983) is a businessman from Indonesia who specializes in culinary. He is the founder & CEO of Kebab Turki Baba Rafi, the worls's largest kebab franchise network established in 2003. At the age of 25, Hendy was able to open his kebab franchise branches in big cities and many regions in Indonesia. In addition to kebabs, there are dozens of other franchise brands under his management. Hendy also received many National dan International awards, such as Winner of the Independent Mandiri Young Entrepreneur in 2007 dan Ernst&Young of the Year 2009 Special Entrepreneurial Spirit Award category.

Until now, Hendy has been active as a speaker at franchise, economics and entrepreneurship seminars bith nationally and internationally. In 2018 Hendy had the opportunity to be a speaker at the Uludag Economy Summit in Turkey. The conference, organized by Capital & Economist Magazine, host 1,200 business people worldwide. Not only in Turkey, Hendy has also active at economic and entrepreneurial seminars in 12 other countries. In addition, through the Hendy Setiono FOundation (HSF), he conducts social activities and gives charity in conjuction with the launching of HSF, Hendy shares a mosque land for Rumah Zakat in the area of Magelang, Central Java.

Biography
Hendy, who has an interest in culinary and travelling, is a person who is always looking for a new opportunities. In 2002 at the end of the semester break season. Hendy is on vacation to Qatar, to meet his father and mother who work there. However, something that caught Hendy's attention was many kebab sellers along the road. Hendy curiously bought one kebab to find out how does the kebab tastes and what made the kebab so popular in Doha, Qatar. From the kebab, Hendy got the idea to sell kebabs in Surabaya. After marriage, Hendy had 4 children: Rafi Darmawan, Reva Audrey Zahira, Ready Enterprise dan Rafisqy Erano Khair. From this, Hendy got the idea to give his kebab brand name “Baba Rafi” yang berarti Rafi's father. Hendy established Kebab Turki Baba Rafi untul now, with over 1.300 branches.

Hendy won many national and international awards for his succeess in developing the kebab business, which named Kebab Turki Baba Rafi (KTBR). In 2009 Hendy won an international award Ernst&Young Entrepreneur of The Year Special Award category Entrepreneurial Spirit 2009. For Hendy, education is important. In 2019, Hendy continued his study at Harvard Business School to take the Endeavor Scalling Entrepreneurial Ventures program to improve his entrepreneurship knowledge.

Career
Hendy began his first kebab business with a capital of 4 million rupiahs. Two years later, his kebab business expanded so he could launch PT. Baba Rafi Indonesia and started making the Kebab Turki Baba Rafi franchise. Hendy's hard work didn't go in vain, in 2006, he was awarded as the winner at the 2006 Indonesian Small and Medium Business Entrepreneur Award (ISMBEA) held by the Ministry of Coperationa and SMEs. In 2008 Kebab Turki Baba Rafi became one of the well-known food brands in Indonesia, and Hendy moved to Jakarta to develop another head office. A year later, Hendy tried to expand to Malaysia, and from the beginning of its open in 2009, its sales skyrocketed. Kebab Turki Baba Rafi, the business he started, continues to expand until he can open various international branches such as in Philippines & Malaysia in 2012, then Srilanka in 2013 , in China opened branches in 3 different cities (Kota Yiwu, Hangzhou, Shanghai) in 2014 , Netherlands, Singapore & Brunei Darussalam in 2015 , Bangladesh in 2016 , India in 2019 and will continue to develop to other countries.

Several years later, Hendy, who always wanted to develop his company and also his passion, created Baba Rafi Enterprise as a place for all of his business. F&B businesses owned by Hendy include:

- Kebab Turki Baba Rafi

- Container Kebab

- Foresthree Coffee

- Cakekinian

- Ngikan

- Waroeng Mee

- Bakpia Kukus Tugu Jogja cabang Colombo

- Drinkinian

Not F&B, Hendy also develop other businesses such as:

- Tambak Udang Vaname

- Aura Dermatology

- Ninos Edutainment Park

Hendy jalso became an Angel Investor on:

- Jubetor

- Fatih

4 brands work with YouTubes, influencer, dan artists such as Cakekinian and Drinkinian with Arief Muhammad dan Tiara Pangestika, Ngikan with Rachel Vennya dan Nico Al-Hakim, Aura Dermatology with Aura Kasih, and Foresthree Coffee by Deva Mahenra. From the business that Hendy is working on, many young entrepreneurs are inspired by his success story. Hendy likes to discuss directly with other young entrepreneurs and help some of their business such as: Tokkebi Snack  dan Hot Pangsit Nyonyor. By consulting, Hendy is sure he could share knowledge gained from the experienced he had. So that, Indonesia can through its economy, become king and leader in various fields so that are local brands that can Go Global and are also better prepared to face the Asean Economic (AEC). The same thing also became Hendy's dream for Baba Rafi Enterprise going forward. Hendy also formed the Hendy Setiono Foundation as a real action of sharing the goodness of the Indonesian people and including the Baba Rafi Academy, which is a Corporate Social Responsibility (CSR) program to produce independent young Indonesian entrepreneurs by giving business training while also supporting human source at Baba Rafi. Baba Rafi Academy alumny are expected to become professional entrepreneurs and will have more prominent opportunities to work as Baba Rafi employees

Education

 * Harvard Business School, Endeavour Scaling Entrepreneurial Ventures, USA (2019)
 * Advanced Diploma E-Commerce, Informatics Computer School Singapore Education (2002-2004)
 * Informatics Engineering, Tenth Nopember Institute of Technology, Surabaya, East Java (2000-2002, not finished)
 * 5th State High School Surabaya, East Java (1997-2000)
 * Vidatra Junior High School Bontang, East Kalimantan (1994-1997)
 * Twinbrook Maryland Elementary School, USA (1992-1994)
 * YPVDP Elementary School Bontang, East Kalimantan (1989-1992)

Award
He received many awards on a national and international scale. The folowing are a series of awards he won while running his business.