User:Racheledelmeier/sandbox

= Danielle Guizio =

Danielle Guizio (born September 6, 1990) is an American fashion designer best known for her affordable luxury streetwear clothing. After dropping out of college, she founded her eponymous label with $400 in her parent's basement in New Jersey. Guizio's brand initially rose to prominence in 2014, and relies heavily on the use of influencer marketing. Since the launch of her brand, her increased success has landed her on the Forbes 30 Under 30 List, and has become a designer of choice for influencers and models alike.

Early Years
Originally from Fairfeild, New Jersey, Guizio grew up customizing her clothing through thrifting, distressing, cutting and painting. During high school, she began to make a name for herself on the internet, on blogs and with platforms such as MySpace. After high school, she studied the business of fashion at LIM College in New York. After a year, she dropped out and took business classes at a community college while interning at a PR company. Around this time, Guizio had a health scare where a tumour was found on her liver. Half of the tumour was surgically removed alongside her gall bladder. It was after this health scare that she decided to take the visions of her brand and turn them into a reality.

Career and Brand
Guizio originally launched her self-titled brand, Danielle Guizio, in 2014. She initially started by selling graphic tees. The brand took off when she mailed one of her shirts to Kylie Jenner's home address, after not being able to reach her stylist. Jenner was photographed wearing the shirt, and Guizio's designs began to get recognized. Since then, the brand has become a popular label for young celebrity figures and has been worn by the likes of Kendall Jenner, Bella Hadid, Hailey Beiber and Kaia Gerber.

Guizio credits a lot of her success to social media, particularly Instagram, as a launchpad for her company. She took advantage of her own built-up social media presence, as well and viral influencer marketing to drive sales, and increase brand awareness. Despite using modern marketing tools such as Instagram to promote her business, Guizio sticks to traditional industry constructs of producing seasonal collections. She designs and sketches clothing herself, alongside her team.

Guizio's staple items include her graphic tees, blazers, and track suits. The brand embodies modernity by infusing bold pops of colour and logos on clothing that is both comfortable and classic. The clothing is influenced by 80's and 90's sportswear, as well as the designer's own personal style. Guizio's clothing can be purchased online on her website, danielleguiziony.com, or through other online retailers such as Revolve, or Farfetch.

Currently, Guizio is based in New York where she shares an office space with her boyfriend, Mark Shami. Shami, also a designer, runs a jewelry brand called the M Jewelers, and the two frequently bounce ideas off each other.