User:Racheljoffe/Celebrity branding/Bibliography

You will be compiling your bibliography and creating an outline of the changes you will make in this sandbox.

Outline of proposed changes
Click on the edit button to draft your outline.

-add to history section about the American diva in late 1800s to fix the large time gaps and missing context of current section (4) -add more to celebrity endorser criteria to include more analytical information available today that influences choosing of celebs (1) -develop brand image, brand alliance, and brand recognition sections more to help reader better understand these important concepts that help reader understand celebrity branding with more detail (2) -add a "Future of Celebrity Branding" section and explain multiplicity and other concepts to add another element that balances with the "History" section; pulls article together (3)

-delete any bias/irrelevant information