User:Racheljoffe/Choose an Article

Article Selection
Please list articles that you're considering for your Wikipedia assignment below. Begin to critique these articles and find relevant sources.

Option 1

 * Article title:Celebrity Branding
 * Article Evaluation
 * intro section is well-written as it is concise and relevant to the topic
 * history section could be developed more as it jumps around to different years very suddenly; talk page also says history contained in article is too general
 * the brand image, brand alliance, and brand recognition could be developed more since these sections are shorter than most in the article; these 3 topics are also relevant to understanding celebrity branding
 * should include co-branding and other newer topics
 * I like the inclusion of advantages/disadvantages to celebrities along with the touch points section
 * I think the article should mention branding's role in integrated marketing communications
 * article is written as a personal reflection rather than a neutral, informative piece
 * Sources
 * Advertising and Promotion ( Belch, 13e) -use ch 6
 * Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities
 * Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration.

Option 2

 * Article title:Social media marketing
 * Article Evaluation
 * Article is outdated and needs additional citations
 * each section can be developed more with updated info, especially the one on algorithms
 * the mention of integrated marketing communications and the role of social media marketing should be included
 * the mention of echo chambers and filter bubbles should be included
 * article has a decent number of citations
 * the benefits of social media marketing section should be expanded upon rather than in bullets


 * Sources
 * Advertising and Promotion ( Belch, 13e)
 * Social media marketing for business [electronic resource] : scaling an integrated social media strategy across your organization / Andrew Jenkins

Option 3

 * Article title:User-generated Content
 * Article Evaluation
 * article does not have a neutral tone but is written like a personal argumentative essay
 * article is short and could be developed (but not too short)
 * the history section should be placed as the first major section under the definition of UGC and should be developed with more citations
 * the types of user-generated content section provides descriptions that are too short for each type
 * effect of UGC on marketing should be included, specifically with integrated marketing communications with user content playing a major role in marketing today
 * Sources
 * Advertising and Promotion ( Belch, 13e)
 * MOTIVATING USER-GENERATED CONTENT: THE UNINTENDED CONSEQUENCES OF INCENTIVE THRESHOLDS.

Option 4

 * Article title:
 * Article Evaluation:
 * Sources:

Option 5

 * Article title:
 * Article Evaluation:
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