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Overview
Recommender systems typically produce a list of recommendations in one of two ways – through collaborative filtering or through content-based filtering (also known as the personality-based approach). Collaborative filtering approaches build a model from a user's past behaviour (items previously purchased or selected and/or numerical ratings given to those items) as well as similar decisions made by other users. This model is then used to predict items (or ratings for items) that the user may have an interest in. Content-based filtering approaches utilize a series of discrete characteristics of an item in order to recommend additional items with similar properties. These approaches are often combined (see Hybrid Recommender Systems).

The differences between collaborative and content-based filtering can be demonstrated by comparing two popular music recommender systems – Last.fm and Pandora Radio.
 * Last.fm creates a "station" of recommended songs by observing what bands and individual tracks the user has listened to on a regular basis and comparing those against the listening behavior of other users. Last.fm will play tracks that do not appear in the user's library, but are often played by other users with similar interests. As this approach leverages the behavior of users, it is an example of a collaborative filtering technique.
 * Pandora uses the properties of a song or artist (a subset of the 400 attributes provided by the Music Genome Project) to seed a "station" that plays music with similar properties. User feedback is used to refine the station's results, deemphasizing certain attributes when a user "dislikes" a particular song and emphasizing other attributes when a user "likes" a song. This is an example of a content-based approach.

Each type of system has its strengths and weaknesses. In the above example, Last.fm requires a large amount of information about a user to make accurate recommendations. This is an example of the cold start problem, and is common in collaborative filtering systems. Whereas Pandora needs very little information to start, it is far more limited in scope (for example, it can only make recommendations that are similar to the original seed).

Recommender systems are a useful alternative to search algorithms since they help users discover items they might not have found otherwise. Of note, recommender systems are often implemented using search engines indexing non-traditional data.

Recommender systems were first mentioned in a technical report as a "digital bookshelf" in 1990 by Jussi Karlgren at Columbia University, and implemented at scale and worked through in technical reports and publications from 1994 onwards by Jussi Karlgren, then at SICS, and research groups led by Pattie Maes at MIT, Will Hill at Bellcore, and Paul Resnick, also at MIT whose work with GroupLens was awarded the 2010 ACM Software Systems Award.

Montaner provided the first overview of recommender systems from an intelligent agent perspective. Adomavicius provided a new, alternate overview of recommender systems. Herlocker provides an additional overview of evaluation techniques for recommender systems, and Beel et al. discussed the problems of offline evaluations. Beel et al. have also provided literature surveys on available research paper recommender systems and existing challenges.

Recommender systems have been the focus of several granted patents. --Rachelma114 (talk) 05:18, 22 November 2018 (UTC)