User:RafiUbeda/sandbox

PROA Comunicación is a Spanish communications consultancy specialising in corporate communications and reputation management. Founded in 2009, it is the promoter of the Obsrvatorio Proa for reflection on communications, a forum that has been held since 2017. It is based in Madrid and has offices in Barcelona, Bilbao, Valencia, Santander and Vigo. In 2023 it won the Ana Baschwitz Award for the best communications agency.

History
The company was founded by Lucía Casanueva in 2009. Initially, it specialised in corporate, financial and crisis communications. It was refounded in 2015, when Valvanuz Serna became a partner, and expanded into the consumer goods and professional services sectors. In 2020 it adopted a new image, website, slogan and logo.

It has its headquarters in Madrid and offices in Barcelona, Bilbao, Valencia, Santander and Vigo. In 2022 it inaugurated its new Head Office in Montalbán Street and presented a report on communication in times of crisis. Its international alliances are with Vae Solis Communications and Corpcom.

The company manages communications for the Vargas Llosa Chair and the International Freedom Foundation (FIL), as well as for other organisations such as AIG, Boston Consulting Group, Lacoste, Artá Capital, Mercapital, OHL and Condé Nast, to name just a few.

Observatorio Proa
In 2015, the Observatorio Proa was created as a stable forum for debate with the participation of leading figures from the political, economic and cultural worlds. So far, several politicians have been invited, following the pattern of various consultancies that generate meetings between businessmen and politicians, such as José Luis Martínez-Almeida (Partido Popular) or Javier Ortega-Smith (Vox).

Public figures and business representatives included Cristóbal Montoro, Olga Cuenca, Jordi Sevilla, Ana Pastor, Carlos Espinosa de los Monteros and General Félix Sanz Roldán, Manuel Sala, among others.