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Fendi is an Italian luxury fashion house whose specialities include leather goods, fragances, eyewear, timepieces and writing instruments. The company is well known for its "baguette" handbags.

History
It was launched in 1925 by Edoardo and Adele Fendi, as a fur and leather shop in Via del Plebiscito, Rome; but today is a multinational luxury goods brand owned by LVMH. Karl Lagerfeld is the creative director. In 2014, Fendi started making plans to use drones to show its catwalk fashions.

Fragrances
Fendi launched its first perfume, Fendi for Women, in 1985. The line has been expanded to Theorema Uomo and Fendi Uomo (for men) and Celebration, Asja and Fantasia (for women). The latest, "Fan di Fendi", was released in August 2010

Eyewear
Fendi's eyewear line is licensed to Marchon Eyewear and includes prescription eyeglasses and sunglasses in addition to non-prescription sunglasses.

Timepieces
Fendi currently licenses the production of watches to Taramax, in which it has a controlling interest. These feature Swiss movements. Production has two categories: one for men and other for women.

Writing instruments
Fendi licensed their name and logo to Cross Pens in 1989, but by 2000 this deal appeared to have lapsed.

Ilaria Venturini Fendi 2012- Released a new line of recycled handbags. Made up of soda cans, and out of commission products.

Locations
Many of Fendi's key boutiques are located in major cities like New York, Paris, London, Milan, Seoul, and Tokyo, although they also have 2 outlets in the United States; one in Orlando and another in Central Valley, NY, at the Woodbury Common Premium Outlets. The outlet centers are part of the Premium Outlets by Simon.