User:Rajesh K Punia/Sample page

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About my recent book.

Soaring Highs or Brutal Lows, The Choice of an EntrepreneurEnterprenuer, authored by RAJESH PUNIA

This book deals with the essential qualities of entrepreneurs and vital parameters expected for their businesses to succeed, whether in the manufacturing or service industry of any kind making the overall entrepreneurial quest promising, efficient and desirable for readers.

It is also sprinkled with many quick tips and watch-outs for young readers from the author's learning stint as an entrepreneur for over three decades. Here, he exhilarates the messages gathered through his experiences, reading, observing, and recalling the excellence and attainments of several people of diverse arenas with whom he interacted during his extended journey based on beliefs and ordeals of self and others, which can benefit companies, institutions, law firms, hospitals, whether big or small to give rise to success.

Entrepreneurship is not a journey with time limits that you enact for ten-twenty years and then you can teach someone. Instead, these are the entrepreneurial skills developed through closeness to day-to-day work that makes a difference. Business is relatively more on practical aspects of problems, our attitude, virtues, consistency and endurance etc., rather than simply attaining knowledge. If knowledge had been the rationale, all businesses would have been run and managed by people who came out of management institutions of repute, leaving no scope for school and college dropouts.

It is not knowledge of the subject but wisdom that concludes success. Business school courses can teach the reasons behind failing a business and again emerging from it. Still, it can't give you the vital courage to rise again and the resilience to withstand failures. An institute can't teach us to deal with people objectively, create allegiance within a diverse workforce, bringing creativity and visionary ideas to the business. Institutes can't teach us to control our senses, anger, arrogance, pride or over-excitement. The tremendous benefit for some of the most successful entrepreneurs worldwide was that they had never been to business schools. Still, they were convinced in themselves due to their intrinsic and acquired qualities.

These qualities decide our attitudes; attitudes determine our actions; actions need skills; skills open doors of opportunities, and through the corridors of options opportunities options opportunities, entrepreneurs ready to grasp them complete their stable journey, which is a business success. The acquired state of mind or attitude of an entrepreneur is nothing beyond virtues, beliefs, and impressions on the psyche based on past experiences, culture and surroundings, a total sum of our acquired qualities. In contrast, Intrinsic qualities already exist within us due to genetic or congenital reasons. Therefore, it becomes imperative to understand them, formulate and enhance them and work on them as these would be responsible for developing entrepreneurial skills. Based on these acquired entrepreneurial skills, we have to work on specific parameters that make formulas for entrepreneurial success. Hence, qualities are tools, entrepreneurial skills provide us with a process or reliance on these qualities, and parameters are the pillars that make a substantialstrong mansion which is a successful business. If tools are shaky, they can't build strong pillars in the form of these parameters, and without solid pillars, the mansion would be vulnerable and likely to collapse.

Many successful entrepreneurs, professionals and technocrats may think they have never thought about these qualities or formulating entrepreneurial skills and never made efforts to establish these parameters. Still, their enterprises are running immensely profitable, then what is the necessity to understand all this? The author asserts if they evaluate and scrutinise themselves and their enterprises, they will find that these qualities, as well as parameters, are unknowingly in place, which they ripened over several years based on their necessities and with an innate yearning to be successful without giving them precise names, which author had given and summed up here in the form of a book

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