User:Rajira h/sandbox

GIFs
GIFs are another example of remix culture. They are illustrations and small clips from films used for personal expressions in online conversations. GIFs are commonly taken from an online video form such as film, T.V. or YouTube videos. Each clip lasts for 3 seconds and is "looped, extended and repeated." GIFs take a mass media sample and reimagines, or remixes, its meaning from the original context to use it as a form of personal expression in a different context. They are used throughout various media platforms but are most popular in Tumblr where they are used to articulate a punch line.