User:Rajveer wala/sandbox

Table of contents

1. Honest

1.1 History

1.2 Different dining sectors

1.3 Locations

1.4 Quality

1.5 Products

1.6 Diversification

Honest group of restaurants started in 1975 is headquartered in Ahmedabad. It was started by three brothers Anil gupta, vijay gupta and lalbabu gupta with their flagship products pavbhaji and pulav. They have always in honesty and quality of food.

History- from their success of their cart business, the brothers started an outlet at Panchwati (an area in Ahmedabad. It became a huge success as it offered pav bhaji along with other street food items in hygienic and congenial conditions. Gupta’s referred to senior people in the hotel management institute of Ahmedabad and the hospitality industry, and their advice was that as these were essentially street food specialties, they would only be popular in no-frills, casual eateries with affordable price-points. ‘Pav bhaji’ of honest then became very famous around the city.

Different dining sectors- honest restaurants have now entered the travel dining sector with restaurants on key highways like Ahmedabad-Vadodara Expressway, Ahmedabad-Mumbai, Ahmedabad-Porbandar, Ahmedabad-Bhuj, etc.They had a very unique idea of introducing regional dishes with their regular menu, like South Indian and Gujarati snacks. For instance, at Limbdi, midway Ahmedabad-Rajkot, they serve fried dough snacks like ganthias, bhajiyas and gotas, which are very popular in the Rajkot region as a travel breakfast. This unique idea is one of their most successful ventures. For this venture they have tied up with several brands for coffee shops and other restaurants so people can have different food items and different dining experience all in one place. They have recently launched Red Rush, on the trendy Prahladnagar restaurant and cafe strip of Ahmedabad, which is a cafe-type restaurant offering authentic Italian and local takes on Mexican food,besides Honest specialties. They have also started a new concept of ‘bistro’ it will have stand-and-eat facilities and takeaways. They propose to open such outlets early for breakfast to cater to the morning walkers and office-goers, and run them through the day to normal closing hours about 10 or 11pm at night. This too will be their chain with modest prices as comparing to their other restaurants because the capital expenditure on real estate and overheads will be lower

Locations- starting from a small eatery in ahmedabad to having more than 30 branches in India and also having many branches in foreign countries like they have more than 10 branches in USA and some in Thailand and Canada. Most of these countries are home to huge Indian population which makes honest reside over there.

Quality- Owners of the group have always quoted that they have never compromised on their food quality which makes them so much consistent. The raw materials and ingredients used in making food items are always of highest quality and their strategy is to minimize the cost on ambience by making the surrounding casual and not very high five so the prices are easily affordable by general public. As the brand name says ‘honest’ the staff has always remained honest with their intentions, work and even towards their customers.

Products-


 * Starters
 * Accompaniments


 * Fresh Juice
 * Snacks
 * Sandwich
 * Papad Raita Salad
 * Mocktails
 * Pizza
 * Burger
 * Indian
 * Kuchh Thanda
 * Pulav
 * Rice & Biriyani
 * South Indian
 * Hot & Fresh
 * Baked Dish
 * Soups
 * Paneer
 * Milk Shakes
 * Bhaji Pav
 * Tandoor Se Roti
 * Chinese
 * Global Taste

Pavbhaji and pulav being their unique selling products are the highest selling in their menu.

Diversification- honest group have now also started manufacturing their own spices as that can be added to the home made dishes which makes possible for people to have somewhat similar taste which they have at honest restaurants with this they have also introduced their own line of bakery products. They have started outdoor catering facilities for different types of events happening all over the country.

References-

http://honestrestaurant.com/

https://www.divyabhaskar.co.in/news/GUJ-PNP-success-story-of-honest-restaurant-company-owner-vijay-gupta-gujarati-news-5516691-PHO.html

https://www.indiatoday.in/magazine/supplement/story/20080428-striking-it-big-736059-2008-04-18

https://ehealth.eletsonline.com/2017/09/a-food-brand-with-honest-approach/