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Since 1954, UNICEF has joined forces with the Government and the people of Malaysia to transform the lives of children across the nation. We are proud and happy to know that we have helped achieve improvements in health, nutrition, water and sanitation, formal and informal education as well as welfare services for children in rural and poor urban areas. However, we are acutely aware that while these advances are significant, there’s still a long way to go. Lasting improvements in the social, legal and protective environments provisions for children happen only with irrevocable change in policy based on the best interest of the child. In our 2008-2010 Country Program, we set about improving the availability of knowledge and data on issues affecting Malaysia’s children to build a firm base for policies that could address remaining social gaps. A number of issues were addressed, specifically in the areas of health, education and protection. (UNICEF achievements in Malaysia) For the 2011-2015 Country Program, our priorities are directly in line with the strategic directions of the Tenth Malaysia Plan (10MP), which is the key development strategy and planning instrument of the Government of Malaysia. The program also directly supports Vision 2020, the culmination of a 30-year national development process to make Malaysia a fully developed country by the year 2020. UNICEF collaborates with Malaysian partners in government, corporations or civil society organisations and we are honoured to be part of Malaysia’s journey to improve the lives of its children while developing the nation.

Unicef Malaysia's Belief
EVERY CHILD IS BORN WITH RIGHTS 1.  Every child has the right to the best possible start in life. It is wrong for children to die needlessly; it is imperative to prevent their unnecessary deaths. 2.  Every child has the right to the highest standards of health and education. It is imperative to work to attain these standards. 3.  Every child possesses rights inherently equal to every other child’s. It is imperative to defend all children from violence, exploitation and discrimination. 4.  To protect the rights of every child, and invest in her or his well-being, is the surest way to end poverty and to build peace and security in the world. 5.  It is possible to give every child a good start in life. The world can, if it chooses, ensure that every child grows and develops to their full, human potential. 6.  Children are citizens of the communities and the societies that they live in. Their voices should be heard and their opinions heeded by all. These rights are among the ones set out in the Convention on the Rights of the Child (CRC). Since it was first adopted in 1989, the CRC has become the most widely accepted human rights treaty in history. Its principles guide

Unicef Malaysia's Mission
VISION FOR MALAYSIA

UNICEF works for a Malaysia:

where all children have their rights upheld and respected, regardless of race, gender, nationality, religion or material wealth, where investment in children is a key strategy to achieve national development goals, reflected in decisions in all spheres and at all levels of society, and that is the very best place for a child to be born, grow and realise his or her full potential.

MISSION IN MALAYSIA
UNICEF’s mission is to work with the government of Malaysia to achieve the goal of a fully developed nation with an inclusive, non-discriminatory and caring society that protects the rights of all children, including those most marginalised and vulnerable. In doing so, UNICEF will build child focused partnerships with all stakeholders – with NGOs and civil society, the corporate sector, religious and professional organisations, with high profile personalities and with children themselves. Together, we will strive to realise an equitable society where the reality of all children in the country is fully understood and where gaps are addressed as a matter of priority. We will work for a society where child related government agencies has adequate financial and human resources, where the private sector supports child well-being through child-friendly policies and child-focused Corporate Social Responsibility and where every child has an identity, access to quality education and healthcare and is well protected and cared for. We will achieve this by mobilising political will at all levels through evidence based advocacy supported by high quality expertise and international best practice. We will mobilise nationwide support through fundraising, advocacy and child rights education and act as a convenor of resources, ideas and action for all children. UNICEF will make it possible for all children and young people in Malaysia to be heard, providing voice to the voiceless.

MISSION IN MALAYSIA 2
UNICEF’s mission is to work with the government of Malaysia to achieve the goal of a fully developed nation with an inclusive, non-discriminatory and caring society that protects the rights of all children, including those most marginalised and vulnerable. In doing so, UNICEF will build child focused partnerships with all stakeholders – with NGOs and civil society, the corporate sector, religious and professional organisations, with high profile personalities and with children themselves. Together, we will strive to realise an equitable society where the reality of all children in the country is fully understood and where gaps are addressed as a matter of priority. We will work for a society where child related government agencies has adequate financial and human resources, where the private sector supports child well-being through child-friendly policies and child-focused Corporate Social Responsibility and where every child has an identity, access to quality education and healthcare and is well protected and cared for. We will achieve this by mobilising political will at all levels through evidence based advocacy supported by high quality expertise and international best practice. We will mobilise nationwide support through fundraising, advocacy and child rights education and act as a convenor of resources, ideas and action for all children. UNICEF will make it possible for all children and young people in Malaysia to be heard, providing voice to the voiceless.

The Sun is pretty big, but the Moon is not so big. The Sun is also quite hot.