User:ReVeluv02/sandbox/SM Town &Store

SM Town &Store (stylized as SMTOWN &STORE) is a South Korean e-commerce store

History
On April 2, 2019,  it was reported that SM Entertainment would launch an online store with Cafe24 solution and join the global e-commerce market. Lee Jae-seok, chief executive officer (CEO) of Cafe24, announced that they would open SM Town & Store, an official online store built by SM with its solution. The store uses the Cafe24 solution to provide Korean, English, Japanese, and Chinese language on the website. Cafe24 plans to deliver optimized business services such as logistics, delivery, overseas translation, and customer reception so that SM can successfully settle in the global e-commerce market. Lee also stated that it would be "an opportunity to enhance the status of Korean Wave content" while further heightening its competitiveness globally. The website was officially launched on April 5, 2019, with mobile application availability on April 12.

Products and services
Consumers could purchase SM Entertainment artists' albums, photo books, goods, and various lifestyle-related products from beauty, fashion, and living recommended by the artists. SM Town &Store has various shopping services such as personalized products and artist recommendations. The store also offers a customized service called Celeb for You, which allows the consumers to check the latest products of celebrities and Media P!ck!, which presents items recommended by SM artists.