User:Rebekah-Zhang/sandbox



YISHION, one of the fashionable casual clothing brands which are subordinated to the Dongguan Yishion group co., LTD, has become one of the most distinguished casual clothing brands among the world within a few years. It is located in Humen, Guangdong. it has been famous is not only because of its fashion-leading design, but also relies on the excellent location. Under the local government’s support and with the endeavor of the whole faculty, YISHION has become a large fashion enterprise which owns more than 28 garment factories and more than 30,000 employees. The enterprise has employed a great amount of experienced and professional designers; meanwhile, in order to satisfy to fashionable needs of the customers and market, it sets studios overseas and other areas such as the UK, Japan, Hong Kong. Unlike the online selling in Zhejiang, the local enterprise in Dongguan mainly are entity management.

Brand Philosophy
"FASHION，SHARE IN" is YISHION's brand philosophy. It becomes one of the most favorite fashion brand among customers. It shares the fashion brand through social media, store and different recommandations from customers. By interacting with customers individually, the "FASHION, share in" philosophy can be spread out despite time and space. Nowadays there are more than two million customers enjoying the benefits of this concept. It has endeavored to enter into overseas markets and become an internationally well-known brand. It has 4 different product lines that cater to different customers in different segments of the markets.

Company History

 * 1997--Found in 1997 YISHION group is one of the biggest leading fashion group in China providing total solutions services in fashion apparel with manufacturing operations.
 * 2006--It has extended market penetration other Asian market with business more than 20 countries and regions.
 * 2015--It has spread to all China regions over 6,000 stores, became NO.1 fashion brand sales turnover in China.

Quality Control
To keep in YISHION’s philosophy, the company has invested over RMB20 million to set up a professional Quality inspection Center to ensure the quality of the product. It has one of the largest scale of garment inspection center which provides the top level quality standard in China. Before the goods are delivered to the stores, they have to be tested for several times. The test-list are very complex that includes Chemical, Salt, chlorine-bleaching, washing, and PH-test and so on.

Off-line Selling
YISHION, first engaged in fashion business in 1997, has been developed all over the world with more than 20 regional offices and more than 5000 brand monopolized shops, while continuously promoting brand in the targeted area, through “retail and join” mode, which expands into the global market. With perfect sales network, YISHION brand has covered multiple metropolis, continuously improves the brand awareness and increases market share. Started in 2003, the company business has involved to India, Bahrain, Hong Kong, Serbia, Iran, Jordan, Kuwait, Malaysia, Thailand, Oman, Qatar, Saudi Arabia, the United Arab Emirates and Vietnam market. Under the “retail and join” development strategy, and spreading the business to the outside of the major markets, the company business is growing, profits are rising.

On-line Selling
Because of the conflict between off-line selling and on-line selling, YISHION Group quit online selling as the brand "Yishion" in 2013, but it set up a online shop named "A21" on e-commercial platform Tmall and Jingdong.

Brand Spokesperson

 * 2002-2003 Fan Bingbing & Lu yi
 * 2004-2007 Louis Koo & Cecilia Cheung
 * 2009-2010 "Super Girls" top tens & LEE JOON GI
 * 2012-2013 Alan Dawa Dolma
 * 2013-2015 Jolin Tsai
 * 2011-now Asian brand ambassador Han Geng

YISHION
YISHION - for menswear. womenswear with casual style.

Y:2
Y:2– for menswear, womenswear. Aiming to the youths' wear to show thier hapiness and dynamism.

TEEBOX
TEEBOX - for youngsters. Fashion & street wear brings the simple lifestyle and characters.

YISHION KIDS
YISHION KIDS - for children, showing thier personality with its colorful design.