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Tin Sau Bazaar (Chinese: 天秀墟), which was initially named as Tin Shui Wai Bazaar, is located opposite to Tin Fu Court on the Tin Sau Road in Tin Shui Wai of the Yuen Long District of New Territories in Hong Kong, occupying approximately 3,800 square meters. The Bazaar is operated and managed by the Tung Wah Group of Hospitals (TWGHs), which is a non-government organization (NGO), on a non-profit-making basis. The construction works of the Bazaar began in January in 2013 and the Bazaar was officially commenced to operate on 8th February 2013.

History
On 1st September 2012, the Chief Secretary for Administration Carrie Lam Cheng Yuet-ngor announced that the Hong Kong government had agreed to allocate a piece of vacant 3,800-square-meter land for the purpose of setting up a flea market in Tin Shui Wai. The government would also provide a funding of HK$ 10,000,000 to support the establishment of a bazaar there. The Bazaar would set up around 200 stationary stalls. The government started a consultation procedure within the same month and expected the Bazaar would service the public after half a year.

On 21st October 2012, the representatives of Tin Shui Wai Hawkers Concern Group expressed that the proposals delivered by the TWGHs failed to take care of the actual needs of the local community, hoping the government to set up a bazaar management committee in order to allow the participation of experienced hawkers. As for the TWGHs, the spokesperson replied that they would continue mutual communication by launching an estate-wide consultation.

On 1st November 2012, the government opened a nearly 1-month application for the license of operation. According to the relevant documents submitted by the Home Affairs Department, over 3,800 applicants applied, that is 24 applicants competing for one stall on average, meaning the competition for the license is significantly stiff. Selection procedures took place on 14th December, and the results of offerings would be announced in January, 2013.

On 5th January, the Community Development Alliance of Tin Shui Wai, the Hong Kong Institute of Planners and other organizations launched a workshop discussing issues about internal stall design and managerial ways, followed by submitting reports to the TWGHs and the relevant government authorities.

On 1st February, Tin Sau Bazaar began pilot operation and the official opening up of Tin Sau Bazaar took place on 8th February.

Objectives
As suggested by the government and the TWGHs, the expected outcomes of Tin Sau Bazaar include improving the quality of life of local residents by providing more alternative shopping options; revitalizing and rejuvenating local economy by creating more job opportunities; improving local noise and hygiene problems by stopping the morning hawking behaviors in Dawn Market in Tin Shui Wai; and ultimately helping local disadvantaged residents to become independent and self-sufficient.

Problems
Since its opening, shopkeepers in Tin Sau Bazaar have reported that there is a lack of consumers. This makes them hard to earn a living or even suffer losses Some vendors complained that the government did not give enough support to them. The arising problems of Tin Sau Bazaar are in the following.

Tin Sau Bazaar is located in an over 5-year unused land in Tin Sau Road of Tin Shui Wai, which is near Tin Fu Court and Tin Yat Estate. Tin Sau Road is located in Tin Shui Wai North where is very far away from Tin Shui Wai town centre. This Bazaar just facilitates the residents’ living in Tin Yat Estate or Tin Fu Court. Citizens living in other public housing estates may find it difficult to search for the exact location of the Bazaar and it is inconvenient for them to buy daily necessities. This may lower the accessibility of Tin Sau Bazaar and this is why not many people are attracted by the Bazaar.
 * Location

For people living in Tin Shui Wai, the public transports which can reach Tin Sau Bazaar are Light Rail and bus. No shuttle bus is provided. After getting off the bus or Light Rail, a 5-minute walk is required to arrive at Tin Sau Bazaar. Therefore, not many Tin Shui Wai residents are willing to go there and purchase items. For residents from other districts, West Rail is the fastest transport to get to Tin Shui Wai. After alighting from the West Rail, it is required to take 15-minute ride from Light Rail or bus to Tin Sau Bazaar. It is by no means very inconvenient for visitors.
 * Transport

The design of Tin Sau Bazaar has many problems, too. Firstly, the entrance of Tin Sau Bazaar is not facing the housing but behind instead. The nearby facilities are some basketball courts and parks. If residents want to enter the Bazaar, they have to walk for a very long way to find the entrance, which is extremely troublesome. Residents may find it exhausted and they would prefer to patronize local supermarkets or markets instead. Besides, for the other side of the bazaar, there is a long and tall wire netting encircling the whole area. That means everyone should enter the Bazaar only by that entrance. Secondly, the facilities there are far from enough. Tin Sau Bazaar has poor covering or ventilation and air-conditioning systems. When it rains, as a rational person, no one is willing to go there and purchase goods. When it is summertime, the high temperature and scorching sunshine make buyers feel uncomfortable and they may not stay there for a long time. The design of the bazaar is very incontinent and that deters consumers from getting there.
 * Design

The government is mostly responsible for the funding of setting up the stalls and construction procedures, rather than the promotional issues. In other words, the TWGHs is responsible for the publicity efforts and the related expenditure. There are not many promotional activities especially around the few months after the opening up of Tin Sau Bazaar. Another inadequacy is about the issue of banners. The banners are not only far from enough, but also they are difficult to be noticed.
 * Promotion and Publicity

Last but not least, the hawkers are basically low-skilled grassroots, and so most of them lack business acumen. Although some of their goods sold are generally a bit cheaper than those sold in local supermarkets, their products sold, which include clothing, footwear, foodstuffs and grocery items, lack distinguishable and distinctive features. This discourages local consumers and consumers outside Tin Shui Wai District from purchasing in the Bazaar as they find the items unattractive.
 * Business Strategies