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 * Green marketing. (2014, April 2). In Wikipedia, The Free Encyclopedia. Retrieved 16:24, April 3, 2014, from Green Marketing

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 * Green marketing. (2014, April 2). In Wikipedia, The Free Encyclopedia. Retrieved 16:24, April 3, 2014, from Green Marketing

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author = {John Grant}, year = {2008}, title = {Green marketing}, journal = {Strategic Direction}, volume = {24}, number = {6}, pages = {25-27}, note = {TY: GEN; ID: TN_emerald10.1108/02580540810868041}, abstract = {Purpose â€“ This paper aims to look at how companies obtain a greener strategy. Design/methodology/approach â€“ This paper looks at the greening of corporate strategy in brands, setting standards, green marketin and networking resources. Findings â€“ The paper finds that there will be a low carbon economy soon to which companies will need to adapt. Sustainability is very important. Originality/value â€“ This paper provides useful suggestions as to the future of green marketing.}, keywords = {Organizations, Green marketing, Strategic management, Global warming}, isbn = {0258-0543} author={in Chief Editor}, year={2008}, title={Green Marketing}, journal={Professional Remodeler}, volume={12}, number={11}, pages={43}, note={ID: TN_gale_ofg188788639}, isbn={1521-9135} }
 * @misc{RefWorks:20,
 * @article{RefWorks:23,

author={Hing Kai Chan and Hongwei He and William Y. C. Wang}, year={2012}, title={Green marketing and its impact on supply chain management in industrial markets}, journal={Industrial Marketing Management}, volume={41}, number={4}, pages={557-562}, note={ID: TN_sciversesciencedirect_elsevierS0019-8501(12)00085-5}, abstract={Green marketing and green supply chain have been drawing the attention of both academics and practitioners in the recent decade. However, no holistic framework has been developed on how to build green industrial brands and industrial corporate brands. Whether or not sustainable/green supply chains can be integrated with green industrial marketing in building greener organizations and industrial brands is still unclear. In addition, little is known on the factors on green new industrial product development or how green new industrial products are adopted by organizations. Furthermore, we know little of whether and how green supply chain enables green new industrial product development. This special issue aims at reflecting the most recent advances on green industrial marketing, green/sustainable supply chains and their interplay in green industrial branding, and to explore future research directions. The guest editors hope that the solicited papers can provide insights on the impacts of sustainable or green supply chains on marketing theory in industrial and business-to-business markets.}, keywords={Sustainability; Green marketing; Green supply chain; Industrial marketing}, isbn={0019-8501}
 * @article{RefWorks:24,

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