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LotLinx is a marketing AI technology suite widely used in the American and Canadian automotive industry. It is the leading automotive VIN-specific digital marketing suite. It is also the leader of automotive marketing AI.

Overview
LotLinx, founded in 2012, is a privately-held marketing technology company focused on bringing the most advanced artificial intelligence (AI) powered marketing solutions to the automotive industry. LotLinx’s proprietary technology enables “VIN-specific” digital advertising campaigns for thousands of automotive dealerships by identifying purchase-ready shoppers and sending them directly to a dealer’s Vehicle Details Page (VDP). The company is headquartered in Chicago.

LotLinx provides automotive dealers with vehicle-specific digital marketing strategies that match customer demand directly with inventory supply using artificial intelligence, which LotLinx trademarked as "/AI/". Combining an automotive-specific data management platform (DMP), proprietary shopper scoring algorithms and artificial intelligence, LotLinx /AI/ technology calculates the best time and place for an advertisement to reach and convert an interested vehicle buyer directly to a dealership’s VDP.

LotLinx is the automotive industry's leading VIN-specific suite of digital marketing solutions, and leader of automotive digital marketing AI.

History
In 2010, LotLinx founders Len Short, Jason Knight, and Robert Vucic developed a platform to send purchase-ready shoppers directly to Vehicle Detail Pages (VDPs). Their creation, Chug.net, was a Vehicle Display Network that enabled shoppers to search dealer inventory by make, model, year, and color. LotLinx won the Digital Marketing Solutions category of the Automotive Website Awards in 2016, 2017  , and 2018 for their ability to "help dealers to sell more cars in a digital age, as they are designed to increase the sales opportunities that dealers can have with in-market shoppers". LotLinx: Photo /AI/ was also awarded the AWA Rising Star award in 2018.

In 2017, LotLinx expanded into the Canadian market by starting first in major metro areas such as Toronto, Montreal, Vancouver, and Quebec City, Edmonton, and Calgary. Kijiji, Canada's largest automotive website, is the first Canadian online marketplace to partner with LotLinx.

LotLinx partnered with VistaDash marketing analytics in 2017, CarNow chat in 2017,, ActiveEngage chat in 2018, and Contact At Once! chat and advertising in 2018.

LotLinx TURN
LotLinx TURN™, released in 2017, was the company's first cloud-based, all-in-one dynamic platform designed to analyze inventory, build VIN-specific campaigns, and spur engagement all within one interface. LotLinx TURN™ enables dealers to manage campaign objectives based on market demand, incentive pricing, and sales objectives in real time as well as data from the dealer’s Google Analytics and inventory feeds.

LotLinx VIN View Optimizer
LotLinx VIN View Optimizer® (VVO), released in 2016, is an interactive reporting tool that displays every vehicle in a dealer’s inventory sorted by the number of Vehicle Detail Page (VDP) views they receive by source: direct, organic, pay-per-click, LotLinx, or third party providers such as Autotrader.com and cars.com.

LotLinx AMP
LotLinx AMP™ (Accelerated Mobile Pages), released in 2017, improves the efficiency of dealers’ mobile advertisements by designing conversion-friendly Call to Action (CTA) Buttons, eliminating page bounce, and optimizing page load time.

LotLinx Photo /AI/
LotLinx Photo /AI/™, released in 2017, uses artificial intelligence (/AI/)-driven technology to boost underperforming advertisements by generating high-resolution photos, content-aware cropping, color correction, and portrait mode settings.