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Search Engine Consultants
What to Look for in Search Engine Consultants

Keywords: search engine consultants

Today there are many search engine consultants who offer their services online. All of them promise to increase your visibility online. But not all are professional and experienced, and live up to their promises. Make sure you choose the right people for the job by looking for specific qualities in your consultants:

•	Thoroughness

A good consultant performs a comprehensive analysis of your website to discover any problems with the indexing or the structure of the web pages, and then researches extensively keywords, always keeping in mind the impact of local searches. The website analysis entails much more than a mere browsing of your webpages. Keyword research means much more than performing a few Google searches.

•	Ethics

Black Hat SEO consists of shady practices whose purpose is to trick search engines into ranking your website highly. When a website owner hardly knows anything about SEO, he cannot really tell whether the search engine consultants he uses have employed Black Hat SEO or not. And then if search engines penalize their website they are more or less startled. To avoid ending up startled yourself, choose consultants who have a transparent website and who state that they don’t use unethical SEO.

•	Focus on Organic SEO

Organic SEO is all about improving your web pages to make them more relevant for searches, and thus more likely to rank well in search engines. Inorganic SEO, on the other hand, is focused not so much on improving your website, as on buying links and traffic from other sources. Doing inorganic SEO is quicker and sometimes easier than doing organic SEO, although it’s usually more expensive. It’s definitely used by many as a shortcut to reaching the top of the rankings. However, it’s not sustainable, and websites that build their ranking with organic SEO alone can fall hard when search engines change their algorithms.

•	Constant Updates

Professional search engine consultants know that SEO is not something you do once and then forget about it. On the contrary, it’s the opposite, because it’s always work in progress. Your rankings don’t only depend on your content, but also on the changes in search engine algorithms, on the competition, on web search trends, and many other factors. In order to reach the top rankings and stay there you have to make SEO an ongoing effort, and your consultants should help you devise an effective and sustainable long-term SEO strategy.

•	Knowledge of Internet Marketing

Internet marketing has become intricately linked to SEO because it usually also uses keywords. There are many ways to market yourself online, including social networks (Facebook, Twitter, YouTube, Pinterest and tens of others), blogging, article marketing and guest blog posting, ads, and so on. The SEO consultant you choose should have at least a basic understanding of all these to help you get started. In the end remember that search engine consultants can help your website become more visible online. That’s why it’s crucial to choose them with care, making no compromises.