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Oscar Llord is a multi faceted music man with over twenty-five years of proven industry experience. He has earned success and recognition as an executive and as a business owner in the areas of music production, record label operations, publishing, concert promotion and artist management. Born in Cuba, Llord has lived in the United States since the early 60’s. At the age of 12 he learned to play guitar and performed throughout high school for various top 40 bands in South Florida. In 1978, he was signed by T.K. Records (home to K.C. and the Sun Shine Band) as an exclusive songwriter and producer. Upon completing business college, Llord chose to give up an artistic career of his own to pursue emerging opportunities in Latin music as a Record Label executive. During the course of the next two decades he combined effectively his Hispanic rooted connection with Caribbean music along with his appreciation for American pop culture and contributed significantly to the growth of the Latin Music industry in America. While CEO of Sony’s Latin music operations Llord directed the most prolific crossover of Latin Artists in US music history, which included Shakira, Ricky Martin, Marc Anthony, Jennifer Lopez, Elvis Crespo, and Frankie. J. He also turned Sony into the #1 Spanish language record label in the world and became the first Hispanic chairman of a major music company in the United States. Throughout his career Oscar Llord has held other prominent executive positions such as Managing Director of EMI U.S. Latin, VP/GM for TH Rodven Records and President of OLE Music/ Universal. He’s owned and operated on two separate occasions “Right Touch Productions” which involved a record label, music publishing and an artist management division. The original Right Touch was sold to Venezuelan media conglomerate Rodven/ Cisneros Organization and the second incarnation of the company was acquired by industry giant Sony Music. Llord also owned the trademark to world renown Latin boy band Menudo and subsequently sold it to an investor group for a sizeable profit.

As a creative force Llord’s prided himself in working closely with songwriters, artists, and producers and in supporting the art of recording sciences. From 1992 through 2007 Llord owned a state of the art recording, rehearsal, and video production facility in South West Miami known as Extreme Studios. There he executive produced an extensive body of music productions that garnered multiple gold and platinum RIAA certifications, generating sales in excess of 50 million albums. In 2010 Billboard magazine awarded Son by Four’s “A Puro Dolor” (“Purest of Pain”) which Llord co-produced the Latin Track of the decade. In recent years through his newest company “Creative Icons” Llord’s attention has focused on live entertainment and artist management. Through a joint venture with Spanish Broadcasting System radio stations he produced numerous sold out arena concerts including Wisin y Yandel and Pitbull at the Staple Center and Aventura’s record setting (5) consecutive sold out shows at San Juan, Puerto Rico’s Choliseo. In 2011 Creative Icons entered into another venture with legendary concert promoter Michael Cohl to manage Hispanic music artists. This venture signed teen actress and singer Isabella Castillo who stars as “Grachi” in Nickelodeon’s same titled Latin hit series. Currently in addition to managing, consulting and executive producing Oscar Llord is setting up a new multiplex entertainment facility. It will house recording and rehearsal studios, video production and editing rooms, along with a theatre for art exhibits and live music events.

For more information go to OscarLlord.com for Creative Icon’s official website or email CreativeIconsEnt@gmail.com