User:Rforde2019/sandbox

Pakistan

Pakistan is largely known for their attention and susceptibility to colorism, as it is considered extremely normal to use skin whitening creams as they are very popular among the people of Pakistan, especially the women. The media is a big influence on how they view themselves and have come about favoring lighter skin over darker. Between being exposed to constant ads for skin whitening creams (such as Fair & Lovely), to seeing Bollywood actors with light skin portrayed as good role models and dark skinned actors as poor models , many people from Pakistan have been heavily affected into achieving a fair complexion, which includes staying out of the sunlight as much as possible. Although Pakistan isn't the only country that faces these challenges, this is just one way that colorism can affect cultures and whole communities' perspectives upon themselves and their self-worth, especially when it results in serious divisions within families. Because of the prominent and extensive discrimination towards Pakistanis with darker skin tones which was influenced by Fair & Lovely, the first anti-colorism movement in Pakistan came about called Dark is Divine. The creator, Fatima Lodhi, launched it in 2013 to help defy Asia's unrealistic beauty standards and influence people to be more self-accepting.

Chile

In Chile, there is a wide range of diversity from other cultures and ethnic backgrounds. The diversity in Chile sees colorism through social-economic status, accommodating the preexisting notion that darker skin complexions are less valued. Even differences between being dark and being tanned carry different types of statuses, whereas being tanned means more money as they have time to go to the beach or buy tanning products, while the history of colonization automatically attributes darker skin as being lower class. Current studies have been finding that many Chileans favor to be lighter in pigmentation and even perceive themselves to be White despite a mixture of skin tones.