User:RichardAlmgren/sandbox

= Dodil (-the) = Dodil is a Swedish company and brand developing and manufacturing sex toys which the user can by hand design into personal shapes with preferred dimensions as an aid for masturbation. Sold in most parts of the world the Dodil is head-quartered in the town of Örebro, Sweden with a marketing and communications office in Cologne, Germany.

History
In 2016 m.sc in material physics Richard Almgren developed the combination of a heat-sensitive thermoplastic and a silicone cover, creating the first user-adapted dildo.

Soon after he registered a limited liability company (Buildovations AB) in Sweden, filed for patent and sought out manufacturing.

During the summer of 2017 the company attended the Stockholm and Copenhagen Pride-events as a part of a market research for their malleable dildo, presenting it to thousands of people to gain customer insight. Further research was later carried out as the company continued to investigate in how expert consumers as influencers and bloggers would perceive the product before fully releasing the dildo onto the market.

In October 2017, Dodil attended their first trade show eroFame in Hanover, Germany, presenting their product to the sex toy industry. As an immediate response the company was short-listed as a finalist in the category of “New Pleasure Products Company of the Year” for the XBIZ 2017 awards in the United States.

Innovation and Products
Being the single provider and owner of the intellectual property for the transformable sex toy technology, Dodil has developed a design and concept which lets every individual user shape or create masturbation aids to their own liking without using any molds or mixtures.

Their product, categorized as a silicone dildo, becomes soft and malleable when heated in hot water, granting the possibility to create a myriad of shapes. This is done by squeezing, pressing and/or binding the dildo into various shapes and textures. Once cooled down the dildo stays in the created shape. If there is need or wish for a new shape the process can be repeated by heating the dildo again.

Marketing
Dodil, although a new company in the sex toy industry, has by journalist Violet Fenn in Metro been mentioned as revolutionary with their take on the ancient issue of design and anatomy regarding sex toys.