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Aleksandra "Sasha" Belyaeva (Саша Беляева) is a Musician and social artist. In 2019 she independently released her debut EP "Greatest Illusion". Vice Magazine reviewed the release calling it "Ultra Visionary", while L'Officiel Magazine labeled Belyaeva as "The Most Anticipated Music Artist of the Year". Sasha is known for her unconventional and secretive performances, having performed only two shows to an invite only audience at The Light Church in Osaka, and the Secret Roxy Suite at Radio City Music Hall in New York. Belyaeva began her career as a fashion model with a Chanel contract. She is the only Russian music artist signed to a major record label in the United States. Her music is described as atmospheric innovative pop.

Early life
Belyaeva was born November 28th, 1998 in Sosenski, a small mining town in the Kaluga region of the Russian Federation. Belyaeva is the great-granddaughter of St. Nikolai Podeski, Patron Saint of Martyrs. At age 14, she left home to pursue a career in fashion while continuing to study. She made her debut for Karl Lagerfeld in a 2016 Chanel couture show. She eventually secured a contract with Chanel before a one year hiatus to pursue a career as an artist.

Musical Career
Belyaeva decided to leave Elite Model Management and set up her own talent management group with her long time agent. She then took a period of leave to carve a new path in music and art. Belyaeva is the only Russian music artist signed to a major record label in the United States. On her most recent EP, she collaborated with Tom Krell (How To Dress Well). Her debut music video which was directed by Jesse McGowan, combines elements of Ex-Machina and Alexander McQueen's famed Kate Moss hologram.

Hidden Shows
In May 2019, Belyaeva hosted her first experiential performance at Church of the Light in Osaka, Japan to a small audience of fans and journalists. In June 2019, Belyaeva held her second show at Radio City Music Hall, inside the "Roxy Suite", formerly the private apartment of the Hall's impresario, Samuel Roxy Rothafel. She involved the attendees sitting in a dark room which had been filled with live butterflies which were then back lit as the music played.

Greatest Illusion EP
In 2019 Belyaeva collaborated with Tom Krell on her debut EP, "Greatest Illusion". Belaeva released the EP without label support, stating that her and her management would fund the project on their own to ensure its artistic integrity. Her 90's experimental influences are similar to Bjork, Elizabeth Fraser, Sinead O'Connor and Madonna's.

Kendall Jenner
In August 2019, after Kendall Jenner reportedly insulted other fashion models by stating in LOVE Magazine "I was never one of those girls who would do like 30 shows a season or whatever the f--k those girls do". Belyaeva and her hacktivist associates developed a strategy to have Jenner banned from participating in the 2019 New York Fashion Week. Belyaeva and her acomplices activated the fashion community by creating and pressured the industry decision makers prior to the event. They used methods of data and digital conversation analysis to increase engagement to force the fashion leadership to choose between Jenner and the models, while utilizing conventional media such as arranging coverage in the New York Post of the activation. They succeeded, earning 30,000 comments on the page, and 700 models signing a petition to not participate in the event.

Fourth Turning
Belyaeva has developed a media platform called Fourth Turning, taking its name from the last phase of the Strauss–Howe generational theory. The Platform and Newsletter shares media analysis, interviews, current art, and political analysis to individuals who sign up to its mailing list via the website.