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Lloyd P. Trufelman is an American marketing and communications executive based in New York City. Early in his career Trufelman was an account executive at Howard J. Rubenstein Associates, before serving as a publicity executive for MTV Networks, Ha! The TV Comedy Network, and PBS in the early 1990s. He has been press secretary for a number of political campaigns, including New York mayor Edward Koch, presidential candidate Bruce Babbitt, and U.S. Senate candidate Mark J. Green.

Trufelman founded the media relations company Trylon SMR in 1990, which has focused on tech, media, and telecom industries such as Silicon Alley. He is a frequent public speaker on communications and new media, and has had articles published in outlets such as PR Week, The Washington Post, Public Relations Journal, TIME, USA Today, American Journalism Review, and Ad Age.

Early life, education
Lloyd P. Trufelman graduated with a BA in communications and philosophy from the American University School of Communication. He has also done postgraduate work at New York University, the University of North Carolina at Chapel Hill School of Business Administration, and Columbia University’s Graduate School of Business.

Early career
Upon graduating, Trufelman began working professionally in communications. He became company manager of Philip Glass Ensemble, and while doing so served as a consultant to entities such as CBS Masterworks, the Brooklyn Academy of Music/Next Wave Festival, the New York Shakespeare Festival, and District Curators. He helped support the creation of WBSU in the 1980s, and was promotion director of WNYC AM/FM/TV.

Trufelman soon became an account executive at Howard J. Rubenstein Associates, which has been described as the most influential public relations firm in New York City.

In the late 1980s he became Director of Communications for Cabletelevision Advertising Bureau, a job which led to his being hired as a publicity executive by MTV Networks. From 1989 to 1990, he served as a publicist on This is VH1 Country, The VH1 Eggman, and New Visions on MTV and The Whole Enchilada and Leifer Madness on VH1. From 1989 to 1994 he was also the VH1 publicist for Top 21 Countdown and Stand-Up Spotlight. He was the public relations director for Ha! The TV Comedy Network, and 1990 became a publicist for PBS, specifically the show Shining Time Station: 'Tis a Gift.

Political campaigns
Trufelman has served as press secretary for a number of political campaigns, including New York mayor Edward Koch, presidential candidate Bruce Babbitt, and U.S. Senate candidate Mark J. Green.

Trufelman ostensibly relies on a "reverse reporting" model, which is based on asking journalists and bloggers what stories are interesting, and developing stories to meet their needs. Despite his increasing focus on social media, Trufelman's methods have been described as "unabashedly old school," primarily relying on factual relationships with journalists. Trufelman has written in support of The Committee to Protect Journalists, stating "there would be no such thing as PR without journalism. PR needs to show greater interest in journalists as dedicated professionals and not just vehicles for pitches."

Trylon SMR
In August 1990, The New York Times announced that Trufelman had founded the media relations company Trylon Associates, which is based in New York City. The company specializes in tech, media, and telecom industries, and has steadily grown in size and revenue. Trufelman remains President and CEO. In 2006 he changed the company's name to Trylon SMR, with the SMR standing for "strategic media relations."

Shortly after founding the company, in 1993 to 1994 he served as publicist for Dr. Joyce Brothers Asks, "How's Your Love Life?" From 1994 to 1996 Trufelman and Trylon handled publicity for the animated television show Phantom 2040.

The firm's other clients have included AT&T Broadband, Business 2.0, Cablevision, CNBC, Court TV, Discovery Communications, Inc., HBO, King Features Syndicate, Lifetime Television, Microsoft, Scripps Networks, Rodale, Inc., Hubbard Broadcasting, The Weather Channel, Variety, SobelMedia, NY:MIEG, the talk radio network Air America, Business Week, Men's Health, Kiplinger.com, Better Homes and Gardens, George Clooney's Journey to Darfur documentary, Martin Luther King III's Poverty in America documentary, the Syndicated Network Television Association, and The Week's Opinion Awards.

Silicon Alley
In 2007 Trufelman began focusing on a resurgent Silicon Alley, which is the concentration of internet and new media companies in Manhattan. He developed, co-produced, and promoted the Silicon Alley 2.0 forum, and his firm went on to co-produce and sponsor a NY Media and Information Exchange Group panel, among a number of other events. Also in 2007 the firm launched NYConvergence, a blog of media and technology news from the tri-state area around New York City.

Memberships
Trufelman is a member of the Public Relations Society of America as well as its Counselors Academy. He has served on the board of PROMAX (Promotion & Marketing Executives in Electronic Media) and is a member of the Partnership for New York City. He is a member of the National Academy of Television Arts & Sciences, the National Academy of Cable Programming, the International Radio & Television Society, the New York New Media Alliance, the Software & Information Industry Association and the New York Software Industry Association, where he is co-chair of Sales & Marketing.

Media appearances
Trufelman has been a speaker at a number of association events, including the Cable Television Public Affairs Association, the Cable Television Marketing and Administration Society, the National Broadcasting Society, Columbia University’s Strategic Communications Program, the International Radio & Television Society, New York Software Industry Association, Public Relations Society of America, and the Cable & Telecommunications Association for Marketing.

Publishing history
Media Technology and The Vote: A Source Book, which was published in 1988 by Westview Press, included a chapter written by Trufelman. He was a member of the editorial advisory board of Webster's New World Dictionary of Media and Communications, released in June 1996.

He contributed chapters to The History of Mass Communication: Six Information Revolutions in 1997, and Promotion and Marketing for Broadcasting and Cable in 1999. His article "Strategies in Broadcast and Cable Promotion," which was originally written for PRSA Tactics, was included in the 2003 book The New PR Tool Kit. Tom Kelleher also quoted Trufelman in the 2006 book Public Relations.

Articles
Trufelman's writings and articles have been published in PR Week, The Washington Post, Public Relations Journal, Multichannel News, TIME, USA Today, Broadcasting & Cable, American Journalism Review, Public Telecommunications Review, Silicon Alley Reporter, and the trade magazine Ad Age. He has also given interviews to PRWeek US.