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Rebrandly is a URL shortening service and a link management platform. The company (RadiateCapital Ltd.) was established in 2015. It is privately held and based in Dublin, Ireland. Rebrandly shortens and brands 50 million links per month for use in social networking, SMS, and email. Rebrandly makes money by charging for link management services that are enabled through its platform and APIs.

In 2022, Five Elms Capital acquired Rebrandly for an undisclosed amount.

Products
The Rebrandly link management platform started as a Marketing tool, pitched in the Web Summit 2015, and became famous for shortening URLs with a custom branded domain.

The company offers a paid solution called Rebrandly Enterprise that provides advanced link management and branding features, omnichannel campaign tracking, attribution, and more. The Rebrandly APIs allow the creation of links up to 1000 per second.

Companies can use their own custom domains to generate shortened links; for example, The New York Times uses, and Pepsi uses  , Google uses. This allows the company to push brand awareness on services such as Twitter and Meta but use the Rebrandly platform to generate shortened URLs and track link metrics. Rebrandly Enterprise also has advanced analytics features and uses Rebrandly data to provide advanced link management tools for companies and brands.

Technology
The company has received SOC 2 Type 2 certification and is GDPR compliant. It does not own or control the data it processes for its link management services.

The company uses HTTP 301 redirects for its links. The shortcuts are intended to be flexible and can be changed anytime once they are created. URLs that are shortened with the Rebrandly service use the rebrand.ly domain, any custom domain a user wishes to utilize with their Rebrandly account, or any other generic domain the company offers. Starting in 2015, users could automatically generate QR codes that automatically direct users to shortened and branded links when scanned with a mobile QR code reader. UTM builders can be attached to the QR codes to provide marketing metrics. On June 1, 2023, Rebrandly announced "Rebrandly on Demand", a new suite of pre-paid link management offerings with custom link volume and analytics thresholds.

Preview short URLs
To see a short URL's information, that is, to reveal or preview any Rebrandy URL  just append a plus sign " ", as in. This allows users to see and check the long URL before visiting it.

Alternative domains
is a free tool to shorten URLs powered by Rebrandly, to shorten links for any social media platforms, blogs, SMS, emails, ads, or anywhere to share them.

is the country code top-level domain (ccTLD) for Libya. In 2015, the rebrand.ly address was set to redirect to rebrandly.com.

The .ly TLD is controlled by the Libyan government, which has previously removed one domain deemed incompatible with Muslim law.

Rebrandly users on free and paid plans can use a custom domain registered separately by the user and redirected to Rebrandly's servers via the DNS record.