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Snopes.com, also known as the Urban Legends Reference Pages, one of the first online fact-checking websites. It is a resource for validating and debunking such stories in American popular culture, receiving 750,000 visits a day as of 2017.

History
In 1994, David Mikkelson created, alongside former wife Barbara Mikkelson, what would become Snopes, an urban folklore web site that grew to encompass a wide range of subjects and quickly became a resource to which Internet users began submitting pictures and stories of questionable veracity. According to Mikkelson's ideology, Snopes.com antedated the search engine concept where people could go to check facts by quick searches. Snopes appeared to be a premature, rather urban legend focused, version of search results of user discussions.

David Mikkelson used the username "Snopes" (the name of a family of often unpleasant people in the works of William Faulkner) in the Usenet newsgroup alt.folklore.urban.

By mid-2014, Barbara Mikkelson had not written for the site "in several years"  and David Mikkelson hired employees to assist him from Snopes.com's message board. The Mikkelsons divorced around the same time, and Barbara no longer has an ownership stake in Snopes.com.

In popular culture, a television pilot based on Mikkelson's site, Snopes.com, called Snopes: Urban Legends, was completed with American actor Jim Davidson as host. However, it did not air on major networks.

On March 9, 2017 Mikkelsen terminated a brokering agreement with Proper Media, the company that provides Snopes with web development, hosting, and advertising support. This prompted Proper Media to stop remitting advertising revenue and to file a lawsuit in May. In late June, Bardav -the company founded by David and Barbara Mikkelson in 2003 to own and operate snopes.com- started a GoFundMe campaign to raise money to continue operations. Later, in August, a judge ordered Proper Media to disburse advertising revenues to Bardav while the case was pending. Snopes.com raised almost $700,000 from the GoFundMe effort in 2017.

Main site
Snopes aims to debunk or confirm widely spread urban legends. The site has been referenced by news media and other sites, including CNN, MSNBC, Fortune, Forbes, and NY Times. , the site had approximately 20 million visitors per month.

Mikkelson has stressed the reference portion of the name Urban Legends Reference Pages, indicating that their intention is not merely to dismiss or confirm misconceptions and rumors but to provide evidence for such debunkings and confirmation as well. Where appropriate, pages are generally marked "undetermined" or "unverifiable" when there is not enough evidence to either support or disprove a given claim.

Lost Legends
In an attempt to demonstrate the perils of over-reliance on the internet as authority, Snopes assembled a series of fabricated urban folklore tales that they term "The Repository of Lost Legends". The name was chosen for its acronym, T.R.O.L.L., a reference to the early 1990s definition of the word troll, meaning an Internet prank, of which David Mikkelson was a prominent practitioner.

One fictional legend alleged that the children's nursery rhyme "Sing a Song of Sixpence" was really a coded reference used by pirates to recruit members. This parodied a real false legend surrounding the supposed connection of "Ring a Ring o' Roses" to the bubonic plague. Although the creators were sure that no one could believe a tale so ridiculous—and had added a link at the bottom of the page to another page explaining the hoax, and a message with the ratings reading "Note: Any relationship between these ratings and reality is purely coincidental"—eventually the legend was featured as true in an urban legends board game and television show.

Accuracy
Jan Harold Brunvand, a folklorist who has written a number of books on urban legends and modern folklore, considered the site so comprehensive in 2004 that he decided not to launch one of his own to similarly discuss the accuracy or various legends and rumors.

Mikkelson has said that the site receives more complaints of liberal bias than conservative bias, but insists that the same debunking standards are applied to all political urban legends. In 2012, FactCheck.org reviewed a sample of Snopes' responses to political rumors regarding George W. Bush, Sarah Palin, and Barack Obama, and found them to be free from bias in all cases. In 2012, The Florida Times-Union reported that About.com's urban legends researcher found a "consistent effort to provide even-handed analyses" and that Snopes' cited sources and numerous reputable analyses of its content confirm its accuracy.

Critics of the site have falsely asserted that it is funded by businessman and philanthropist George Soros, or linked sites, but all of Snopes’s revenue is from advertising on the site. The New York Times has stated: "All of Snopes’s revenue — Mr. Mikkelson says he doesn’t know what it is — come from ads. Facebook is not paying for its services. Nor is the billionaire George Soros funding the site, although that is sometimes asserted in anti-Snopes stories."

Traffic and users
, Snopes.com's Alexa rating was 1,794. Approximately 80% of its visitors originate from within the United States. In 2017, the site attracted 20 million unique visitors in one month.