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OHEYO

Introduction

Oheyo an online video Q&A app developed by Inzane Labs Private Limited a Mumbai based company based on educational technology and online learning It is a Blume Venture funded company and a part of the PaGaLGuY group. It was founded in 2015 by Allwin angel, CEO (Wharton MBA, Ford Fellowship Winner, Private Pilot) and Sandeep Kalidindi CTO (MIT - Computer Science and Artificial Intelligence Lab, Mountain Climber) at Mumbai, Maharashtra, India Initially oheyo was launched with the name Prepathon with the motive of providing access to the courses driven by the automated bots. It gave a platform on which people especially students where they can have their doubts be clear with the experts all around the world, but beyond the initial goal of enabling access to teachers and students for solving their quires but has enabled access in the areas of health and nutrition, politics, entertainment, career advice, lifestyles and many more topics with an all-round experts. Oheyo being not so popular application in social media life but however have captured many thoughts and minds of the people. The number is increasing by day by day with more and more people with team.

Functionality

The company soon had spiritual gurus from Art of Living, The Brahmakumaris; Nutritionists like Mickey Mehta, Ryan Fernando, Rujuta Divekar; Political Parties like BJYM; Politicians like Shehzaad Poonawala, Ruben Mascarenhas and even coaching legends like Bansal Classes–Kota started using the platform. Beyond the initial goal of enabling access to teachers, the product has evolved to enable access to some of the world’s best experts in every sector with their best in it. This is the primary reason for us to do a name change from Prepathon to Oheyo. The name change better reflects the current and future direction of the company. As mentioned above the connection has covered many people but not only the individual but it has covered many political parties and several other organization. Almost every political party in the state has their own oheyo channel on which they can take question raised by the people in the native language and communicate the same in way which is more impactful through video answers and it has just become a platform for the people to communicate but a medium to show or put forward their problems towards the ministries as the many public represent or put forward this topics to the parliament Congress president Rahul Gandhi, state chief minister Devendra Fadnavis, Delhi chief minister Arvind Kejriwal, former Chhattisgarh chief minister Raman Singh and youth leaders such as Kanhaiya Kumar are among those who have a presence on some of the these platforms. And, not without reason. A 2017 study by KPMG and Google has predicted that by 2021, there will be 536 million Indian-language speakers online in the country, far outstripping the projected 199 million English speakers. This mostly reflects the country’s language demographics, with just around 10 percent of 1.3 billion Indians speaking English, but with relative levels of fluency.

Competitors

As far as the number of users on it go, Oheyo is nowhere in the same league as Facebook or Twitter, but it is part of a new generation of vernacular social media platforms that are set to be the new battlegrounds for political parties ahead of the general elections. Over the last several months, flanks have been opened Share Chat language content apps such as Share Chat, and video-friendly applications such as Helo, Samosa and Snapchat. The target audience is the young voter who prefers sharper and shorter video content, rather than posts and messages, in their mother tongue.

There regional language social — and meme- and video-friendly — apps that are increasingly on the radar of politicians include Helo and Samosa. Helo, which is owned by Chinese tech behemoth Byte-dance, is similar to Share Chat in many ways, and claims to have over 25 million users nationwide. Fire the app up, and on the news section, you are greeted with posts by various users on, among other issues, the Ram Mandir controversy and the fight within the CBI. Helo and Samosa were buzzing during the recent assembly elections in Madhya Pradesh, Rajasthan and Telangana, say political observers. Political parties used the apps to share short clips of top leaders, and memes, which highlighted announcements and freebies, were aimed at specific audiences on both apps. Shyamanga Barooah, who heads content operations at Helo, says that it sees most traction in Tamil, Telugu, Kannada and Gujarati. The Mumbai Congress has just opened its account on Helo, and Hiren Joshi claims it’s already getting a lot of traction giving a broad way to the public about the current issues prevailing in the country and counters back their thoughts in this platform.

Funding and Ownership

Prepathon (oheyo), a learning app for competitive exams, has raised an undisclosed amount of funding in Pre-Series A round from Blume ventures. The funds will be used to add 50 more courses to the app, which presently has courses in banking, government, management and engineering exams. Launched in August 2015, Prepathon has about 150,000 users. It is an app that helps create a virtual classroom for students preparing for competitive exams and comes with proprietary feature ‘Coach.’ Prepathon is backed by a strong and young technology team led by Sandeep Kalidindi, a Masters Graduate from Massachusetts Institute of Technology, Boston (MIT). The goal is to work on cutting edge technology solutions that focus on personalization and learning