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Orange Theory Workout
OrangeTheory Fitness is a fitness franchise that was founded by Ellen Latham in 2010. Frustrated with the gap in the fitness market, Latham decided to invent the "ultimate workout" in which members could achieve up to 900 burned calories in just one hour.

The Workout
OrangeTheory differentiates itself from other workout as with their high-tech heart rate monitoring system, their high intensity and constantly changing classes which either focus on strength, endurance, power, or a combination of the three, and the passionate coaches who motivate and instruct the members throughout the class. In addition, the workout room features loud music, spacious areas for movement, and dimmed lights. The screens in the front of the class include each members' heart rate so that they can track how hard they're working throughout the workout. Each minute a member spends at 86% or greater at their maximum heart rate, they will receive a "splat point," which is representative of the after burn members will experience up to 36 hours after their workout. This is based on the idea of EPOC which stands for excess post-exercise oxygen.

A strength day includes lower rep counts, higher weights, and more incline work on the treadmill. An endurance day includes a higher rep counter with lower weights and long distances on the treadmill. A power day includes a lot of HIIT (high intensity interval training) moves with the weights and repetitive sprints on the treadmill. An ESP day, which includes a combination of Endurance-Strength-Power, includes all three of these days in one hour for the most holistic workout possible.

Success!
Latham has had a lot of success with her business that OrangeTheory was named the fastest-growing women-owned business in 2017 and OrangeTheory is slowly becoming a national name. There are 700 OrangeTheory gyms in operation and the list of Orangetheory locations continue to grow. Latham also has a gym that she owns in Fort Lauderdale, where Orangetheory was initially born and implemented before coming its own entity.