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= Kong Jiong = Kong Jiong(Jason Kong), the president of Global Home Shopping (GHS) media technology co.,LTD., and the president of citrussTV.

He is also the author of “Profit Model of Media”, which discusses three major profit models of media: advertising profit model, content profit model and channel profit model.

GHS, as China’s leading all-media retail platform, has positioned itself as “a provider of global home supplies at a favorable price” and has became the enterprise with the highest growth rate in China’s TV shopping industry.

In September,2017, GHS has acquired a majority stake in the Middle East’s home shopping TV channel citrussTV and plans to expand its base well beyond Gulf territory into key African markets, Iran and even India and Russia.

Personal views
Driven by market and guided by innovation, TV shopping is transforming from non-mainstream to mainstream industry. To realize this goal, TV shopping industry and its enterprises need to continuously explore and practice.

GHS’ President Kong Jiong welcomed the TVD delegation led by its CEO Songpol Shanmatkit and said, “With the Belt and Road Initiative, economic activities between China and Thailand have become increasingly active. Hopefully, after signing the MoU, GHS and TVD can carry out solid cooperation in the circulation of commodities, etc. and deepen friendship and promote partnership through cooperation.”

China’s TV shopping industry was controversial in the past. We hope we can change people’s traditional impression of TV shopping. GHS is not only initiating but also restructuring an industry, we hope to be a leader in the industry.

What matters for us is profitability and growth prospects of the company rather than size because a big company doesn't mean more profitability or better return on investment.