User:Rjsdavis/VirtualGym TV

VirtualGym TV is UK based, internet broadcasting company that delivers health & fitness classes through the internet.

They were formed in 2007, and were the first in the world to combine live broadcasting streaming of content, as well as a library of on-demand videos. They record approximately 140 new video classes every month, and cover a range of exercise areas. These are; aerobics, step aerobics, dance, Pilates, stability ball (fitball), 20/20/20, abdominal blast, boot camp, circuit training, conditioning, combat (kickfit), LBT (legs, bums & tums), spin, strength & tone, stretch, relaxation, yoga and tai chi sessions.

Recently (June 2008), they have formed a strategic alliance with the major sportswear manufacturer, Asics. More recently, they formed a communications alliance with the Department of Health (NHS), working in partnership with their alcohol limits campaign, and the business awareness campaign with the FIA ([Fitness Industry Association]).

Creatively, they are directed by former Nike/Reebok athlete Jackie Diss, and use a range of the UK's leading fitness presenters. They use instructors like Pierre Puzzuto, who is the personal trainer to celebrities like Christian Slater, Gordon Ramsay and formerly Keira Knightley. They also work with leading celebrity personal trainer Nicki Waterman, who used to present on GMTV, and regularly writes in the The Sun newspaper. Nicki trains celebrities like Robbie Williams, Liam Gallagher, Natalie Appleton and Denise Van Outen.

The company was created to help to address the global obesity crisis, recognising that in the UK, more than 85% of the adult population, will not visit a gym or health club in order to participate in regular exercise. The typical barrier reasons to participation are privacy, self-conciousness, intimidation, cost, flexibility and geography. The delivery solution from VirtualGym TV is designed to permit on-demand access to exercise to eliminate these participation barriers.

The services to both retail and corporate clients are distributed at their website - www.virtualgym.tv. They are a revolutionary new form of exercise provision, helping to make it easier than before to acess and particpate in regular exercise. They service the needs of more than 20,000 retail users and a number of large corporations with employees numbering more than 300,000.