User:Rkmlai/AIDSRide

The AIDSRides were a series of bike rides to generate funds for research and treatment of AIDS and related diseases.

History
The AIDSRides were a series of controversial fundraising events created and produced by Pallotta TeamWorks, which was founded by Dan Pallotta. Pallotta TeamWorks also created the AIDS Vaccine Rides as well as the Avon Breast Cancer 3-Day events (which later became the current Breast Cancer 3-Day), which the company produced from 1998 - 2002. Pallotta TeamWorks' events grossed $562 million and netted $305 million for AIDS and breast cancer - more money raised more quickly for these two causes than any known private event operation in history. The company was the subject of a 2002 Harvard Business School Case study that investigated the link and controversy between private enterprise raising money for non-profits. The AIDSRides and AIDS Vaccine Rides netted more than $105 million after all event expenses for critical AIDS services and medical research.

Pallotta's organization was forced to close after the LA Gay and Lesbian Center and San Francisco AIDS Foundations decided to break their contract and created a similar event based off the same concepts. Since Pallotta's closure, several organized rides (AIDS LifeCycle, Empire State AIDS Ride, Wisconsin AIDS Ride, New Jersey Ride Against AIDS, etc) have appeared, mostly run by non-profits. .

Ride List
Over the years, Pallotta TeamWorks produced several AIDSRides throughout the North American continent.


 * 1) California: 1994-2002 In 2002 AIDS/LifeCycle was started, and has since filled the role started by and continued the work started by the California AIDSRide.
 * 2) Boston>New York, 1994-2002
 * 3) Philadelphia to DC: Philadelphia, Pa. to Washington, D.C., 1996 TeamWorks was fined by Pa. Attorney General for improper fund raising.
 * 4) Heartland: Twin Cities to Chicago, 1996-2002
 * 5) Northeast: New York to Boston, or reverse, 1995-2002
 * 6) Texas: 1998-2002
 * 7) Alaska AIDS Vaccine Ride: 2000-2001
 * 8) Montana AIDS Vaccine Ride: 2001
 * 9) Montreal to Portland, Maine: 2001
 * 10) European AIDS Vaccine Ride: 2002

http://www.pallottateamworks.com/about_pallotta.php By asking people to do the most they could do instead of the least, Pallotta TeamWorks championed a new paradigm for citizen activism on important charitable causes and charitable event fundraising itself. The company created multi-day event concepts that challenged participants to journey long distance for multiple days on end in the name of causes they cared about deeply, married this challenge to an equally daunting challenge to raise a mandatory minimum of four-figures (i.e., $1,200, $2,500, etc.) in order to participate, and marketed these offerings using consumer brand practices that had not previously been the custom of charitable events. The company created the AIDSRides, the AIDS Vaccine Rides, the African AIDS Trek, the original Breast Cancer 3-Day walks, and the original Out of the Darkness suicide prevention overnight event. These events grossed $556 million in donor contributions and netted $305 million for charity after all expenses in nine years. More than 182,000 people walked or rode in one of the events. The company had approximately 400 full-time employees in sixteen offices around the nation at its peak in 2002. The company was the subject of a 2002 Harvard Business School case study. Pallotta TeamWorks' ideas and methods have been studied and adopted by dozens of other events, charities, and event production companies in the U.S., U.K. and Canada, which now collectively raise tens of millions of dollars each year for important causes.

http://www.pallottateamworks.com/about_pallotta2.php Pallotta TeamWorks went out of business suddenly in the summer of 2002, its most successful year ever. In 2002 the company's events netted $81 million for charity after all expenses. This was an amount equal to half the annual giving of the Rockefeller Foundation. At the time the Breast Cancer 3-Day program was the company's largest fundraising event series. For five years the Avon Products Foundation had been the beneficiary of the events, which netted $194 million in unrestricted funds for the Foundation in just five years. In 2002 Avon informed Pallotta TeamWorks that it would no longer be associated with the company's events. Pallotta TeamWorks began negotiating with another charity to become the beneficiary of the events. During that period, Avon announced a nationwide series of multi-day breast cancer fundraising walks, each with a four-figure pledge minimum, in many of the same cities in which the 3-Days had been conducted and, in many cases, on very similar dates. As a result, the new charity with which Pallotta TeamWorks had been negotiating, fearing that the events would cannibalize one another, decided against partnering with Pallotta TeamWorks on the 3-Days. A few days after the news the company laid off its entire staff mationwide and closed the doors on its new headquarters.

http://www.pallottateamworks.com/case_studies.php

http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=302089&referral=8636&_requestid=43466 to order the 23p case study authored by Allen Grossman and Liz Kind, published in Apr 12 2002, product number 302089 Description: Pallotta Team Works is a for-profit, privately owned company that produces multiday fundraising events for nonprofit organizations. Dan Pallotta, the 40-year-old CEO, founded the enterprise in 1992. The company has grown rapidly, having raised over $200 million for charities. As the boundaries between the for-profit and nonprofit sectors blur, this case provides an example of how a for-profit entrepreneurial approach and the market test where the lines between the two sectors are drawn. Pallotta and the company's aggressive style, plus the basic business model, generate a significant amount of controversy among nonprofit organizations and the press. Pallotta is outspoken about the merits of his business model, the appropriateness of his salary, and his company's marketing approach. He wants to increase total philanthropy in the United States. "How many ads for charity did you see on the Super Bowl this year," exclaims Pallotta.

http://aaahq.org/GNP/information/activities/2007MYM/Session10_Tinkelman.pdf Professor Dan Tinkelman Case Study on Special Event Cost Allocations

http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2002/08/25/MN210975.DTL AIDS Ride firm closes its doors Raised millions in Bay Area August 25, 2002