User:Rkrish67/Books/Business research tools

Business research tools
Introduction
 * Marketing research
 * Unit of analysis
 * Univariate analysis
 * Data quality
 * Hidden variable
 * Latent variable model
 * Latent variable
 * Control variable
 * Choice modelling
 * Marketing effectiveness
 * Competitor analysis
 * Marketing mix modeling


 * Research Process
 * Experimental data
 * Secondary research
 * Online research methods
 * Longitudinal study


 * Measurement
 * Scale (social sciences)
 * Level of measurement
 * Serial interval
 * Interval estimation
 * Thurstone scale
 * Pairwise comparison
 * Likert scale
 * Multidimensional scaling
 * Diamond of opposites
 * Questionnaire construction
 * Summary statistic
 * Sampling (statistics)
 * Sample size determination
 * Cluster sampling
 * Systematic sampling
 * Qualitative marketing research
 * Quantitative marketing research


 * Hypothesis Testing
 * Statistical hypothesis testing
 * Analysis of variance
 * MANOVA
 * ANOVA on ranks
 * Paired difference test
 * Chi-squared test