User:Rkrish67/Books/Marketing management XUB term1

Marketing_management_XUB_term1

 * Introduction to marketing
 * Marketing management
 * Pricing strategies
 * Marketing warfare strategies
 * Customer lifetime value
 * Strategic planning


 * Consumer behavior
 * Consumer
 * Consumer behaviour
 * Marketing myopia
 * Sustainability marketing myopia


 * Marketing mix
 * Marketing mix
 * Segmentation
 * Positioning
 * Marketing strategy
 * Forecasting
 * Sales


 * Product differentiation
 * Product differentiation


 * Marketing research
 * Marketing research
 * Market segmentation
 * Psychographic
 * Target market
 * Quantitative marketing research
 * Qualitative marketing research
 * Qualitative psychological research
 * Marketing effectiveness
 * Social marketing
 * Shopper marketing


 * Brand management
 * Brand
 * Brand management
 * Brand management issues
 * Brand implementation
 * Brand strength analysis
 * Brand equity
 * Brand name


 * Industrial marketing
 * Industrial marketing
 * Business marketing