User:Rkrish67/Books/Principles of Marketing

Principles of Marketing

 * Unit-I
 * Marketing
 * Demand-side
 * Exchange theory
 * Product concept
 * Product Intelligence
 * Marketing mix


 * Unit-II
 * Consumer behaviour


 * Unit-III
 * Market research
 * Market segment
 * Market share
 * Marketing research
 * Product marketing
 * Sales
 * Sales lead
 * Advertising
 * Promotional merchandise


 * Unit-IV
 * Market segmentation
 * Marketing management
 * Marketing environment
 * Marketing plan
 * Marketing operations management
 * Marketing resource management
 * Enterprise marketing management