User:Rkrish67/Books/Principles of Marketing DU

Principles of Marketing

 * Introduction- Marketing concepts
 * History of marketing
 * Marketing
 * Megamarketing
 * Marketing Strategy
 * Marketing Management
 * Marketing Plan
 * Marketing Effectiveness
 * Marketing mix
 * Marketing mix modeling
 * Marketing research mix
 * Economies of scope
 * Relationship marketing
 * Services marketing
 * Marketing research
 * Societal marketing
 * Product (business)
 * Product management
 * Sales
 * Sales promotion
 * Social marketing
 * Diversity marketing
 * Local store marketing
 * Advertising campaign
 * Promotion (marketing)
 * Guerrilla marketing


 * Consumer Behavior - Stages of Consumer Decision Making
 * Consumer
 * Shopper marketing
 * Market segment
 * Market segmentation
 * New product development
 * Target market
 * Conjoint analysis


 * Product- Meaning and importance
 * Product classification
 * Brand
 * Nation branding
 * Packaging and labelling
 * Packaging and labeling
 * Product lifecycle
 * Product lifecycle management
 * Lean product development
 * Flexible product development
 * Pricing


 * Promotion - Concept and importance of promotion
 * Promotion (marketing)
 * advertising
 * Ad Tracking
 * Integrated marketing communications
 * Personal selling
 * Selling
 * Borderless selling
 * sales promotion
 * Promotional mix
 * Communication
 * Database marketing
 * Value chain
 * Supply chain management
 * Logistic engineering


 * Trends in Marketing
 * Direct marketing
 * Green marketing
 * Prepositional marketing
 * Viral marketing
 * Rural marketing
 * Contextual advertising
 * Search engine marketing
 * Social media marketing
 * Telemarketing
 * Affiliate marketing
 * Mobile advertising
 * Loyalty program
 * Retailing