User:Rkrish67/Books/marketing for beginners

Marketing for beginners

 * Introduction
 * Marketing
 * Market
 * Megamarketing
 * History of marketing
 * Economies of scope
 * Relationship marketing
 * Services marketing
 * Marketing mix modeling
 * Marketing mix
 * Database marketing
 * Referral marketing
 * Shopper marketing
 * Referral marketing
 * Affiliate marketing
 * Marketing strategy
 * Competitor analysis
 * Marketing plan
 * Marketing effectiveness


 * Understanding the consumer
 * Consumer
 * Buyer decision processes
 * Customer lifetime value
 * Customer perceived value
 * Willingness to pay


 * Marketing Intelligence
 * Marketing research
 * Choice modelling
 * Competitive intelligence


 * Market Selection
 * Market (economics)
 * Target market


 * Product
 * Product
 * Brand
 * Branding
 * Individual branding
 * Corporate branding
 * Packaging and labelling
 * Mandatory labelling
 * Customer
 * Customer service
 * Customer support
 * New product development


 * Product pricing
 * Pricing
 * Penetration pricing
 * Psychological pricing
 * Pricing strategies
 * Discounts and allowances


 * Product Distribution
 * Supply chain management
 * Logistics
 * Promotion
 * Consumer behaviour
 * Advertising
 * Ad Tracking
 * Advertising agency]]
 * publicity


 * Marketing Ethics – Concept and Issues
 * Marketing ethics


 * Consumer protection
 * Consumer protection